Ukumelelwa kwamakhasimende, amakhasimende mayelana nenkampani ngokwawo akhiwa ngokuya esikhundleni sevisi, umkhiqizo, uqinile. Ukumiswa kwenkampani kuyisihluthulelo sokusebenza kwayo okuphumelelayo. Phela, isikhundla sinomthelela omkhulu ekuphumeleleni kwanoma yiziphi izinkampani zebhizinisi lakho, kokubili ekukhangiseni nasekukhangiseni.
Ngakho-ke, umqondo wokubeka indawo uhlanganisa izenzo ezihlose ukuthuthukisa isiphakamiso nesithombe senkampani. Inhloso eyinhloko yokufeza isimo esimnandi ezingqondweni zabathengi bemikhiqizo, imigomo yalenkampani.
Kunezimiso ezintathu eziyisisekelo zokubeka inkampani:
- Zibophezele ekuqondeni owodwa.
- Ukuvumelana, kuqala kokubili.
- Isikhathi eside, kufanele unikezwe endaweni eyodwa.
Izindlela zokubeka phambili
- Isipho esiyingqayizivele. Le ndlela ihilela ukuhlaziywa kwazo zonke izimpahla zezimpahla, izinsizakalo, uze uthole okuthile okukhethekile okuzovumela umkhiqizo ukuba uyingqayizivele. Uma ukuhlaziywa kwehluleka, khona-ke kufanele uthole okuqakathekile okungakabonakali, futhi ulungiselele kwimingcele yakho.
- Ukuhlaziywa kwe-SWOT. Ukuhlaziya amandla nokubuthakathaka, ukuzama ukuthola amathuba okhiye ophansi namandla, kodwa ngesikhathi esifanayo, nezinsongo.
- Indlela efanelekile. Yenza uhlu lwabancintisana nabo, thola umehluko phakathi komkhiqizo wakho nomncintiswano.
- Indlela "yokubhalisa". Kubalulekile ukuhlaziya imiyalezo yokuncintisana yokukhangisa.
Izindlela zokubeka phambili
Kunezindlela ezinjalo zokubeka njenge:
- Izimpawu zomkhiqizo othize kanye nezinzuzo abathengi abazithola ngokusebenzisa lo mkhiqizo noma isevisi.
- Ukugxila ekuphatheni okuholela kulo mkhiqizo.
- Inani lemali.
- Ukusetshenziswa komkhiqizo, ukukhangisa kwayo ngabantu abathintekayo.
- Ukubeka isikhala ngaphakathi kwesigaba esithile sezimpahla, amasevisi.
- Ukuqhathaniswa kwemikhiqizo nemikhiqizo ekhona yabamncintiswano abaziwayo.
- Izimpawu, lapho umthengi eyohlale ekhumbula khona uphawu oluthile.
- Izwe lokukhiqiza lihlelwe esihlakalweni sezimpahla.
Kubalulekile ukuphawula ukuthi ukubeka amasu kunomthelela ekuphumeleleni kwenkampani emakethe, nokuqinisa isikhundla sayo emncintiswaneni. Ukuze wenze lokhu, inkampani idinga ukuhlola okusemandleni yenkampani futhi ihlaziye ngokucophelela imvelo yayo yangaphandle, kubalulekile ukucacisa izindlela eziphumelelayo kakhulu zokusebenzisa amakhono ebhizinisi, ukubikezela izenzo zincintisana nazo.
Ngakho, ukubeka inkampani, okokuqala, kuxhomeke ekufundeni kobuholi, ikhono layo lokucabanga, ukubikezela izenzo zezinkampani zokuncintisana.