Izingcingo zamakhaza - kuyini, indlela yokuthengisa okubandayo ngocingo

Izinkampani ezisebenza ngokuthengisa zifuna amakhasimende abo ngezindlela eziningi. Izingcingo zamakhaza nazo zibaluleke kakhulu. Kwabaningi, leli gama alingajwayelekile, ngakho-ke kufanelekile ukuphenya. Kunemithetho eminingi ebalulekile kanye namathiphu ekufezekisa ukuthengisa ezindaweni eziphakeme.

Amakholi abandayo asho ukuthini?

Igama elithi "ukubandayo" alizange livele ngokungenangqondo, njengoba libonisa ukuthi umphathi wezokuthengisa uphendukela enkampini engazi, ngakho ubuhlobo abukwazi ukubizwa ngokuthi bushushu, ngoba abufakiwe. Ukuchaza ukuthi yiziphi izingcingo ezibandayo ezithengiswayo, kubalulekile ukuphawula ukuthi imisebenzi yommemezeli inqunywe umkhuba wokubanda okubanda ukukhishwa kwansuku zonke. Ezimweni eziningi lokhu kungama-pc 25-100.

Kufanelekile ukwazi ukuthi yiziphi izimo ezibandayo ezizokwazi ukuphumelela:

1. Ukudayiswa kwezimpahla kanye nezinsizakalo ezidingeka njalo, isibonelo, iphepha, amanzi, ukubhala nokunye okuningi.
2. Ukuhlinzeka ngezinsizakalo nezimpahla ezingenasidingo, kodwa azidingi. Isibonelo, ungaletha ukulethwa kwezinsuku zebhizinisi, izincwadi ezikhethekile, izinhlelo zokubhekisela nokunye okunjalo.
3. Ukudayiswa kwezimpahla namasevisi, lapho ikhasimende idinga khona ngezikhathi ezithile, kodwa ayikwazi manje. Lokhu kuhlanganisa ukulungiswa kwemishini, ukugcwalisa ama-cartridges, ukuvuselela isofthiwe nokuningi.
4. Ukuqashelwa kwezimpahla ezidingekayo nezinsizakalo ezingabizi, umhlinzeki lapho iklayenti ingashintsha khona kalula. Isibonelo, lokhu kusebenza ekuthuthweni kwezimpahla, ukwakhiwa kwamalebula kanye nezinto zokupakisha.
5. Ukuhlinzekwa kwezimpahla namasevisi ngamagama afanelekayo. Kulungile, uma bengenalo okufanayo emakethe. Unganikeza amabhonasi anjalo kumakholi abandayo: izindleko eziphansi, ukukhokha okulandelwayo noma isikhathi esifushane somyalelo.

Izingcingo ezibandayo nezishisayo

Ngaphandle komqondo oxoxwe kakade wezingcingo ezibandayo, kunezinye izinketho: ezishisayo nezifudumele. Esikhathini sokuqala, izingcingo zenzelwe ukuthi zenziwe ngenhloso eqondile yokubambisana, okungukuthi, ukuletha ukuthengiswa ekupheleni. Kubalulekile ukuqhathanisa ngisho nezingcingo ezibandayo nezifudumele, ngakho-ke esimweni sesibili, oxhumana nabo bamakhasimende azosetshenziselwa, ukuthi imenenja isivele ijwayele futhi inesithakazelo ekusebenzisaneni ngezinga elithile. Izingcingo ezifudumele zisetshenziselwa ukubika esitokisini, ukunciphisa noma ukwandisa amanani, noma ukubuyisela ukubambisana okuphazamisekile ngaphambilini.

Indlela yokwenza izingcingo ezibandayo?

Kumele kushiwo masinyane ukuthi lo msebenzi awulula, ngoba ezimweni eziningi abantu abafuni ukukhuluma, beka amapayipi noma ababi. Ukuze usebenzise izingcingo ezibandayo, ukuthengiswa kwefoni kufanele kwenziwe kahle. Ukuze wenze lokhu, udinga ukuba nesisekelo sabaklayenti, uhlele kusengaphambili uhlelo lwengxoxo bese ufunda ukuthi ungagwema kanjani izithiyo, isibonelo, ukwenqaba kanobhala noma ukuphikisana komthengi.

Imithetho yamakholi abandayo

Ukuze ungahlangabezane nokucasuka, kubalulekile ukulungiselela ngaphambi kwesikhathi. Inqubo yezingcingo ezibandayo, lokhu akuyona ikholi encane, ngoba umgomo ukuqoka umhlangano wangempela. Kunemithetho eminingi edinga ukucatshangelwa:

1. Thola isizathu . Ukuze wenze lokhu, udinga ukuqoqa ulwazi oluthe xaxa mayelana neklayenti elingenzeka. Isibonelo, isisusa singase sibe isihloko eshicilelwe kwiwebhusayithi yabo.
2. Ungathengisi . Izingcingo zamakhola ziyadingeka ukuze zithakazelise futhi zitshele, futhi zingenzi isenzo. Ungasebenzisa le nkulumo: "Kungabe lokhu kungakukhathalela?".
3. Hlonipha . Engxoxweni yocingo akufanele kube khona ukucindezelwa, ukuhlukunyezwa nokukhohliswa. Kubalulekile ukugxila ezithakazelweni ze-interlocutor, ukuze uqonde ukuthi yini okufanele ugxile kuyo.
4. Ukwenqaba nokuphikisa kukhona izinto ezimbili ezihlukene. Ungakhathazeki uma umuntu ethi kanzima "cha". Nikeza izindlela ezahlukene, isibonelo, ukuhlangabezana ngesikhathi esifanele kuye.

Ngingatholaphi izinombolo zocingo ngamakholi abandayo?

Umbuzo wemvelo ovela kubantu abaqale bahlangana nalesi sihloko. Uma uhlela ukwenza izingcingo ezibandayo, isimiso sengxoxo yomphathi wezokuthengisa kanye nesisekelo seklayenti kufanele senziwe ngaphambilini. Kunezindlela eziningana zokuthola izinombolo ezifunayo:

1. Ngokuzimela ukuthola . Ukuze wenze lokhu, udinga ukusebenzisa i-Intanethi bese uthola amakhasimende nolwazi. Qaphela ukuthi igama nenombolo yefoni ayanele ngokwamandla okuthengisa.
2. Ukuthenga kwesisekelo esilungile . Ukuthakazelisa akusho eshibhile, njengoba iklayenti ngayinye izobiza cishe u-$ 0.18, kanti inombolo encane yemigqa emininingwaneni yedatha ingu-10 000. Uma uthenga, qala uhlole ikhwalithi yayo, ngoba kunezinhlangano zokukhwabanisa ezithengisa izisekelo ezingasebenzi noma ukwenza amafake.
3. Ukusebenzisa umqoqo-hlelo . Zithengiswa kuma-freelance exchanges futhi zingabizi, kepha izingcingo ezibandayo besebenzisa le nqubo ngeke ziphumelele ngenxa yolwazi olungalungile lwekhwalithi.

Ikholi yekholi - uhlelo lokukhulumisana

Phakathi kochwepheshe, uhlelo lokuqala lokubiza lubizwa ngokuthi iskripthi. Njengoba ingxoxo izokwenzeka efonini, kungenzeka ukuba ucabange ngazo zonke imininingwane, isibonelo, ukwakha imibuzo nokuqagela. Umphathi kumele azimele ngokuzimela, acabangele izikhathi ezibalulekile zenkhulumomphendvulwano efanele. Ubuchwepheshe bokushayela ucingo buhlanganisa:

1. Isingeniso sisho ukubingelela kanye nesethulo. Kubalulekile ukunciphisa ukukhuluma ngesifiso sokuthengisa okuthile. Udinga ukukhuluma egameni lenkampani, hhayi eyakho.
2. Ukusungula oxhumana naye . Ukuthola ukuthi ikholi elibandayo lingakanani kumakhasimende nokuthi ungenza kanjani umbhalo ngokufanele, umuntu kufanele aqaphele isidingo sokwakha ingxoxo enobungane futhi anqume izidingo iklayenti. Ngenxa yalokhu kuyadingeka ukwazi kusengaphambili okungenani imininingwane encane mayelana ne-interlocutor.
3. Ucingo lokuthakazelisa . Esikhathini esilandelayo sengxoxo, kubalulekile ukuhlinzeka ngomkhiqizo ophezulu kanye nensizakalo ukuze iklayenti ingafuni ukuqeda inkhulumomphendvulwano.
4. Ukufeza umgomo . Ochwepheshe bakhomba ukuthi ukuphela kwamakholi ebandayo kufanele kube ukuqokwa komhlangano. Ngalesi sizathu, iklayenti kufanele ibekwe endaweni enokunethezeka, okunikezela kuyo izinketho eziningana.

Izingcingo zamakhaza - sebenze ngokuphikisa

Ukuze uthuthukise ubuchwepheshe emkhakheni wokuthengisa, udinga ukuphendula ngokugcwele ukwenqaba, okungenzeka ukuthi umphathi wosuku angase azwe izikhathi eziningi. Uma ucabangela ucingo olubandayo, izikhalazo kufanele zicatshangelwe ngempela. Kumele uqaphele ukuthi izimpendulo ekupheleni kwecingo ziyafana ezimweni eziningi.

1. "I-assortment iphelile, asidingi lutho." Ukuze ubhekane nokuphikisana okunjalo, kubalulekile ukuzama ukuthola kusuka kumaklayenti anakho, ulwazi oluningi ngangokunokwenzeka mayelana nokuthi yiziphi izimpahla abanayo ngempela.
2. "Asinayo imali yalokhu." Amacebo ezenzo kuleso simo ahlobene neqiniso lokuthi ngokuningiliziwe uchaza iklayenti yonke inzuzo yesiphakamiso esitholakalayo.
3. "Asifuni ukusebenzisana nenkampani yakho." Isimo sengqondo esibi singabangelwa ukuhlanekezela kolwazi noma ulwazi lomuntu siqu, ngakho-ke kubalulekile ukuthola ukuthi yini eyabangela ukusabela okunjalo.
4. "Sinelisekile ngakho konke okuyikho, ngakho-ke asihlosi ukushintsha uhla". Kulesi simo, udinga ukuchazela ikhasimende ukuthi umkhiqizo noma isevisi yakho ngeke ishintshe ibanga, kodwa izokwanelisa, ilethe inzuzo .

Ungahamba kanjani unobhala kumakholi abandayo?

Isithiyo esikhulu phakathi komphathi wezokuthengisa kanye nomenzi wesinqumo unobhala noma umsizi womuntu siqu. Ukuthola uxhumano nomphathi akulula, kodwa kungenzeka. Kuneziphakamiso eziningana zokuthi ungadlulisela kanjani unobhala ngocingo olubandayo:

1. Okokuqala udinga ukuthola igama lomuntu owenza isinqumo, futhi uma ushayele ucingo, usuvele ucele ukuthi uhlangane naye, umbiza ngokuthi igama.
2. Sebenzisa emafonini abandayo umphumela wokuzumayo kanye nokusheshisa, okuyinto ithoni eqinisekisa ukuthi uyabonga futhi ucele ukuxhuma nomqondisi wezohwebo.
3. Zama ukuthola unobhala ucabange ukuthi ungabiza okokuqala. Ukuze wenze lokhu, ungasho ukuthi: "Sawubona, inkampani injalo-ke, shiya emnyangweni wokuthenga."
4. Zama ukushayela ngesikhathi lapho unobhala engeke abe khona, isibonelo, ukuphumula kwesidlo sasemini, ukuphela kosuku noma imizuzu engu-30. ngaphambi kokuba iqale.

Izingcingo zamakholi - ukuqeqeshwa

Uma ufuna, ngokushesha ngangokunokwenzeka ukuthuthukisa ikhono lokwenza izingcingo ngendlela efanele, ungahamba ngokuqeqeshwa okukhethekile. Kule njongo kunemininja ehlukene, ama- webinars , ukuqeqesha nokunye okunye. Ochwepheshe bayonikeza imininingwane mayelana nendlela yokwenza kahle izingcingo ezibandayo nokugwema izinkinga ezingenzeka. Ngaphezu kwalokho, kunconywa ukuthi ufunde izincwadi eziwusizo, uxoxe nabantu abanolwazi futhi usebenzise njalo futhi umphumela omuhle uzotholakala.

UStephen Schiffman "Amasu Okushaya Amakhodi"

Uma ufuna ukuqonda imithetho yokwenza izingcingo ezibandayo, kuzomele ufunde le ncwadi. UStephen Schiffman uthathwa njengomfundisi ohamba phambili e-US ngezinqubo zokuthengisa. Incwadi ethi "Cold Calls" ngamazwi alula ichaza yonke imigomo, inikeza izibonelo eziningi ezingokoqobo futhi ihlanganisa nezimpendulo eziningi ezenziwe ngomumo ezizosiza ukugwema izinkinga eziningi. Umbhali ngokugcwele ugqugquzela abasha futhi unikeza izeluleko eziphumelelayo ekuzalweni kabusha kwamakhasimende.

Ukuqeqeshwa - izingcingo ezibandayo

Ochwepheshe emkhakheni wokuthengisa bahlanganyela ekwenzeni ukuqeqeshwa, lapho befundisa amathuluzi ayisisekelo ekwandiseni ukusebenza kahle kwamakholi abandayo. Izifundo eziningi zokuqeqeshwa azigcini nje ngokucacisa le mbono, kodwa futhi zijwayele, okuwukuthi, zonke izindlela zivivinywa. Ekuqeqesheni ungafunda ngokuningiliziwe ukuthi yiziphi izingcingo ezibandayo, yiziphi izindlela zokuthengisa ezizokusiza ukuba uthole imiphumela, ukukhipha amaphutha kanye nokwenza uhlelo lwakho lokuxoxa.