Ukuqalisa - kuthini ukuqala nokuhlola ukuqala?

Ukuze uvule ibhizinisi lakho, akudingeki ube neningi lemali, ngoba kukhona isiqondiso esisha esisha - ukuqala. Emazweni omunye wangaphambili, izinkampani ezinjalo ziguqukela kuphela, kodwa kukhona abantu abaye bakwazi ukukhuthaza imibono yabo futhi bathola imali eningi kulokhu.

Kuyini ukuqala?

Inkampani ezama ukuthola umqondo wayo ongajwayelekile futhi inikeze imikhiqizo ezithakazelisayo ibizwa ngokuthi ukuqala. Ezimweni eziningi, lawa mafemu amancane, kodwa angangena ebhizinisini elikhona. Ukuqala yinhlangano engafuni imali. Abaningi bakholelwa ngephutha ukuthi lesi siqondiso sisebenza kuphela kwi-IT sphere, ngoba noma yikuphi umqondo owusizo ongagcwaliseka.

Ukungafani kokuqala nokuhweba kwebhizinisi

Abanye abantu abanolwazi olungenasisekelo kulokhu sihlolisisa ukuqala ukuba ibhizinisi elincane , kodwa empeleni lokhu kungumqondo ohluke ngokuphelele. Kunezici eziningi ezihlukile ezisiza ukuqonda okusemqoka kokuqala. Isici esiyinhloko esahlukanisa isiqondiso esisha kungukuqala, okungukuthi, kubalulekile ukudala into entsha noma ukuthuthukisa okukhona, kodwa ibhizinisi elincane ezimweni eziningi alihlukile. Ukuqonda ukuqala - ukuthi kuyini, udinga ukucabangela ezinye izici

1. Isikali . Ibhizinisi elincane linemingcele, ngenkathi kulesi siqondiso esisha sinekho, futhi umgomo wayo ukukhula njalo.
2. Izinga lokukhula . Ukuze uqalise, kubalulekile ukuthuthukisa ngesivinini esiphezulu, kuyilapho ebhizinisi ibalulekile kuqala.
3. Inzuzo . Uma usebenzisa umqondo omusha wokuthola inzuzo yokuqala, kungathatha izinyanga, futhi ngezinye izikhathi iminyaka. Into esemqoka ukudala umkhiqizo oyingqayizivele amakhasimende azowuthanda.
4. Ubuchwepheshe . Kumabhizinisi amancane, ukusetshenziswa kobuchwepheshe obukhethekile akudingekile, kodwa ukwakha umkhiqizo ohlukile ngaphandle kwabo kuyadingeka.
5. Umjikelezo wokuphila . Ngokwezibalo, u-92% wezintambo zivaliwe eminyakeni emithathu yokuqala, kanti namabhizinisi amancane, inani liyi-32%.

Izinhlobo zokuqala

Kunezinqubo eziningana ezihlukene lapho izinhlobo ezithile zezinkampani ezifanayo zivela khona. Ngezinga lezinzululwazi kuneziqalo zokuqala ngokusekelwe ubuchwepheshe obuphezulu nezinhlangano zendabuko. Okokuqala kufaka phakathi izinketho zebhizinisi ezakhiwe ngokusebenzisa ukutholakala okusha kwezesayensi, kodwa okulandelayo akudingi ukudala umqondo omusha. Kunesinye isigaba, ngakho bahlukanisa izinhlobo ezinjalo zokuqala:

1. Indaba yonke impilo . Abantu abaningi baye bahlela ibhizinisi labo, basebenzisa isisekelo sabo sokuzilibazisa, okugcina sekuqala ukuletha imali.
2. Umgomo ukucebisa . Kulesi simo, okokuqala yizikhombisi-ndlela ezithembisayo zemakethe, hhayi izithakazelo zomnikazi. Umgomo oyinhloko ukukhula okusheshayo kwebhizinisi.
3. Inkampani yomndeni . Izinhlangano ezinjalo ziyingcosana futhi umehluko wazo omkhulu uhlukile. Lokhu kuhlanganisa, isibonelo, indawo yokudlela yomndeni noma ihhotela elizimele.
4. Izinhlelo zomhlaba wonke . Lokhu kuhlanganisa izindawo abaholi nababophezele abasebenzisi ezingeni lomhlaba jikelele.

Ungaqala kanjani ukuqala?

Ukuqonda ukuthi ngabe umqondo ohlongozwayo uzoba yini ekudingeni nokuthi ngabe uzoletha inzuzo, kubalulekile ukucabangela imininingwane eminingi. Kubalulekile ukuqonda ukuqala - ukuthi kuyini, futhi udinga ukuqala ngokubonisa indlela ibhizinisi elidaliwe elizobheka emva kweminyaka engu-3-5, kucabangela izici eziyinhloko. Emva kwalokho ungaqhubeka nokwakheka kwebhizinisi, okufanele lifake izigaba eziyinhloko zokuthuthukiswa kwenkampani: indalo, indawo, ukukhushulwa, abasebenzi, ukuthuthukiswa komkhiqizo nokusatshalaliswa, inzuzo engaba khona, ukulahlekelwa okungenzeka, njalonjalo.

Ama-start-ups wezimali ayibalulekile njengombono ongahle ube ohlukile noma obolewe eNtshonalanga. Sebenzisa lonke ulwazi ngokudala ibhizinisi elingatholakala emithonjeni ehlukene, okuzokwenza umkhiqizo ohlukile, hhayi ikhophi yebhizinisi elikhona. Kungcono ukuthola abangane, kodwa akufanele kube ngaphezu kokubili. Ukuze usebenzise lo mbono, udinga ukutshalwa kwemali futhi kunezinketho eziningi zokuthola utshalomali.

Ungaqala kanjani ukuqala?

Lapho lo mbono usuqalisiwe, udinga ukucabanga ukuthi ungayifaka kanjani phakathi kwabathengi abangakwazi. Ukuqalisa ukuphumelela kunzima ukucabanga ngaphandle kokukhuthazwa kwi-Intanethi, ngakho-ke kufanelekile ukuqala. Okokuqala, udinga ukwakha ama-akhawunti kuwo wonke amanethiwekhi omphakathi bese uqala ukukhuthaza amakhasi. Ungakwenza wena ngokwakho, kodwa ukunciphisa isikhathi oxhumana nazo nezinkampani ezikhethekile ezihlinzeka ngamasevisi afanayo. Kukhona amanye amathiphu azosiza ukuqala ukuqala:

1. Ukubhala nokubekwa kwezihloko zokuphromotha. Ukwenza lokhu kunconywa kancane kancane, emva kokuphendula kanye nempendulo yabantu:
2. Ukuze uphakanyiswe kubalulekile ukukhetha umthombo oqondile we-traffic yesayithi.
3. Ukudalwa nokuqaliswa kokukhangisa kokuqukethwe.
4. Thola abajwayele ukuxhumana nabo ikakhulukazi phakathi kwabathengi.

Ukuqala ngeziqu ezincane

Ukuvula ibhizinisi lakho bese uqala ukwenza imali, akudingekile ukwenza izimali ezinkulu. Ezweni, ungathola inombolo enkulu yezibonelo, lapho umqondo oyingqayizivele waba isisekelo sebhizinisi elidumile. Ukuqala ngaphandle kwesabelomali kungavulwa yilowo nalowo, okubaluleke kakhulu, ukuthola isiqondiso esifanele. Isibonelo, i-cultinary sphere ivamile, abaningi bahlela amabhakabhisi amancane, izindawo zokudla kanye nezitolo zokugqoka ekhishini, okwenza izitsha zokuthekelisa. Okunye okukhethwa kukho ukuqala kokuqala ngokutshalwa kwezimali okuncane: amasevisi wangempela kanye nokukhiqiza izinto eziyingqayizivele ngezandla zakho.

Ukutshala izimali ekuqalekeni

Ukusesha umuntu noma inkampani eyenza utshalomali ebhizinisini lokuqala akulula. Kudingeka ukhethe umtshali-mqondo ngengqondo, ozoyihlola imithetho eminingana. Okubaluleke kakhulu ukuhambisana komuntu siqu, njengoba kubalulekile ukuthola indawo evumelana nomuntu. Kubalulekile ukukhetha indlela yokubambisana, okungukuthi, ngabe utshalomali luyoba yisikhathi esisodwa noma cha, kungakhathaliseki ukuthi utshalomali unelungelo lokubamba iqhaza ekuphathweni kwenkampani nokunye. Qinisekisa ukuthi ubuza ukuthi ngabe umtshali-zimali ongakwazi yini ukwenza izimali ekuqaleni kokuqala, nokuthi yiziphi. Kubalulekile ukuba ummeli abambe iqhaza ekusayineni kwamadokhumenti.

Ungathola kuphi umtshalili ukuqala?

Kunezikhombisi ezimbili eziyinhloko ekusesheni abantu abalungele ukwenza izimali. Umthetho wokuqala ukubusa kwabathathu F (Family, Friends and Fools), okungukuthi, ungabhekisela ezihlotsheni, abangane kanye neziwula. Isiqondiso sesibili sihilela ukufuna abatshalizimali ukuba baqale phakathi kwalabo abafaka imali kumaphrojekthi ahlukene, isibonelo, kungaba amabhange noma izimali. Kubalulekile ukusondela ekukhetheni komxhasi ngokucophelela, ngoba akuxhomeki kuphela ekuqalweni kwebhizinisi ngokuphumelelayo, kodwa futhi nangomsebenzi oqhubekayo.

Ukuqalisa okuphumelela kakhulu

Umnotho wanamuhla wezwe ukhumbula kahle impumelelo yamaphrojekthi adalwe kusukela ekuqaleni. Kuningi ukuqala okuletha izigidi zabahleli bazo:

1. Isibonelo yi-service ye- Uber yamatekisi e-intanethi, eyenza inzuzo yamasonto onke amaRandi ayizigidi ezingu-20.
2. Ukuqalisa okuthakazelisayo kakhulu kuvame ukuxhunyaniswa nokuvakasha, isibonelo, isevisi ye- Airbnb isiza abantu ngokushesha ukuqasha indawo ezindaweni ezahlukene zomhlaba, bekhuluma nabanikazi, hhayi ama-ejensi.
3. Izindleko zalolu hlelo ngu-$ 10 billion. Isibonelo esinye isistimu yesitoreji sefu seDropbox ($ 10 billion).

Izincwadi zokuqala zokuqala

Ngeshwa, akuwona wonke umuntu omusha olawula ukuzuza kulo mkhakha futhi ezimweni eziningi ngisho nomqondo oyingqayizivele uholela ekuhlulekeni. Lokhu kungenxa yokuthi abantu abambalwa kakhulu bayayiqonda ngempela ukuqala - yikuphi, futhi ukungabi nakho okuhlangenwe nakho kudlala indima ebalulekile. Ukuze unciphise izingozi, kunconywa ukuthi uthole ulwazi namakhono kule ndawo ngaphambi kokuhlela inkampani yakho futhi ngaleyo njongo izincwadi mayelana nokuqalisa azikwazi ukufaneleka kangcono.

1. Ukuqalisa i-G . Kawasaki . Umbhali ungomunye wabasunguli be-Apple. Le ncwadi ihlola izici ezibalulekile zebhizinisi nokuphatha. Amabhodi aphindaphindiwe futhi asekelwa amaqiniso.
2. Ukuqala. Incwadi yenkomba yomsunguli S. Blank no B. Dorf . Umfundi unikezwa imfundiso yesinyathelo ngesinyathelo sokudala ibhizinisi eliphumelelayo. Iseluleko sochwepheshe abanolwazi luzosiza ukugwema amaphutha.
3. Ukuqalisa ngaphandle kwesabelomali M. Mikalovits . Umbhali, ngezincomo zakhe kanye nezibonelo, uqinisekisa abafundi ukuthi ibhizinisi lingadalwa kunoma yisiphi isimo futhi nganoma isiphi isabelomali. Ukuze uphumelele, ukholo olungenakuguquka nomsebenzi onzima kubalulekile.