Uma udinga ukukhangisa okusezingeni eliphezulu ngomkhiqizo othize, ukukhangisa komdabu kusetshenziswa njalo. Ngokuvamile leli khetho lisetshenziselwa ku-inthanethi futhi liholela ekuthengiseni okwandisiwe. Kuyini ukukhangisa komdabu futhi ukuthi kuhluke kanjani kwezinye izinhlobo zokukhuthazwa komkhiqizo esikusikisela ukuba wazi.
Ukukhangisa komdabu - kuyini?
Lolu hlobo lokukhangisa kunzima ukuhlukanisa kusukela kokuqukethwe okujwayelekile kakhulu, njengoba kungabonakali, akucasuli futhi akulahli njengamanye amathekisthi okukhangisa. Lapha, umsebenzisi ngamunye angabona ukwaziswa okuwusizo, iseluleko esibalulekile futhi ezingeni le-subconscious ufuna ukuyisebenzisa ngokuqondile. Ukukhangisa komdabu kuyisihloko sokubuyekeza, okuthunyelwe, impendulo engewona okukhangisiwe, imibuzo yokukhulisa izinkinga zangempela, noma ukuhlolwa. Le fomethi yokukhangisa kumele ifane ngendlela efana nesayithi lapho itholakala khona, futhi ngesikhathi esifanayo ibheke njengenye yezinto zokwakha.
Ukukhangisa kwabantu abakudala
Thengisa izimpahla ezingenayo i-unobtrusively noma unikeze uhlobo oluthile lwenkonzo lungasiza ngohlelo lokukhangisa lwendawo, oluvame ukusetshenziswa ku-inthanethi. Le ndlela yokukhuthaza izimpahla ibhekwa njengeyamukeleka kakhulu, ngoba iyasiza ukuheha. Umdabu noma okubizwa ngokuthi ukukhangisa kwemvelo kuhlukaniswe ngalezi zinhlobo:
- Ukukhangisa okuthunyelwe kumanethiwekhi omphakathi . Phakathi kwabo kungaba khona imiyalezo ejwayelekile kunazo zonke ku-Facebook, VK, Classmates. Kunesisekelo esanele sezithakazelo, okuzogcina isikhathi sokuthatha izinqumo ngokushesha.
- Ivimba "Okunye ngesihloko . " Uma umsebenzisi efunde izihloko ezimbili noma ezine ngesihloko, isikhangiso sesivele sisazi ukuthi uzoqhubeka ufunda ngakho-ke sinikeza zona.
- Isihloko . Ngendlela yayo kufana nesihloko somhleli, esixhaswe ngegama.
Okuqukethwe kokuxhaswa
Ukuze ukhangise umkhiqizo othile unobtrusively, inkampani ingahle ilandele isihloko esakhiweni izethameli ezizethembayo. Ngesikhathi esifanayo, isihloko salesi sihloko ngeke sihluke kulowo oshicilelwe yizinsiza, futhi izinsizakalo noma izimpahla ezikhangisiwe zizobhekwa ngokuzenzekelayo. Zonke izinzuzo zomkhiqizo zingahle zenziwe ngeseluleko sewusizo, futhi isisusa sokuthenga sizosebenza njengencazelo yokusebenza okuphumelelayo kokusetshenziswa, noma ukuqhathaniswa neminye imikhiqizo efanayo.
Indlela yokuzalwa yokukhangisa yiklamo yezinto ezithile ezikhangisiwe ngendlela ye-athikili ewusizo, njengokuhluka kwevidiyo ezithakazelisayo, ukusetshenziswa kwehlaya elikhazimulayo noma umzamo wokuqonda isihloko esithile esisebenzayo. Inhloso eyinhloko yalolu hlobo lokukhangisa ukuhlala lithakazelisa izilaleli futhi, uma kungenzeka, zibe yi-viral.
Okunconywe okuqukethwe
Ukulungisa i-block yokuqukethwe okunconywayo akuyona inzima kakhulu (ake sibheke isibonelo se-youtube). Ukwenza lokhu, chofoza "ukukhuthazwa kokuqukethwe" bese ukhetha okunye okukhethwa kukho:
- Okusha esiteshini - ungancoma ukuthi ubuke i-movie yokugcina elandelwe.
- Ividiyo ekhethiwe, noma uhlu lwadlalwayo - ungacacisa into evela kuhlu, noma nge-URL. Uma ukhetha le nketho, ungangezela umlayezo ovela eceleni kwevidiyo enconyiwe noma uhlu lwadlalwayo.
- Lungiselela - uhlelo luzokwazi ukuzimela ngokuzimela isikhathi esamukelekayo kakhulu sokubonisa okuqukethwe okunconywayo, ngokususelwa kudatha yokubuka. Uma usetha isikhathi sokuqala sesiboniso, sizosetshenziselwa kuphela uma isikhathi esinqunyiwe singenakunqunywa.
Ukukhangisa kumkhakha wezindaba
Ukukhangisa komdabu ekuxhumaneni nomphakathi kuvame ukusetshenziswa. Ngokuvamile, amaposi amancane wokukhangisa angabonakala emgqeni wezindaba. Ngezinye izikhathi izinto ezinjalo zikhangiswa ngokuqondile komkhiqizo noma isevisi, futhi ngezinye izikhathi okuqukethwe kufihliwe, futhi kunzima ukuqonda ukuthi umkhiqizo ukhangiswa kuwo. Amatheksthi anjalo anemininingwane yemvelo futhi ayathakazelisa kubasebenzisi bokuxhumana nabantu .
Ukukhangisa ngokwemvelo - izibonelo
Izibonelo zalolu hlobo lokukhangisa empeleni ziningi kakhulu. Ukuphumelela kungachazwa njengesibonelo eshicilelwe ekukhangiseni kwe-Buzzfeed, kanye nokuxhaswa ngu-Acuvue - "amaqiniso amahle kakhulu amahle kakhulu mayelana namehlo akho ongawaziyo." Lokhu okuqukethwe kwakufanele ku-brand. Kufanele kuqaphele ukuthi wonke amaqiniso ayamangalisa futhi kufaneleka ukunakwa. Isihloko esithakazelisayo esivela ku-brand Acuvue yisibonelo sokusebenza ngokuphumelelayo kokukhangisa komdabu. Ngokuvamile kukhona ukukhangisa komdabu kumanethiwekhi.
Indlela yokuqalisa ukukhangisa komdabu?
Ngokuvamile, abakhangisi banesithakazelo sokuthi ukukhangisa okuhle kakhulu komdabu kudalwa kanjani. Ukugijima akunzima kakhulu. Ukuze wenze lokhu, kufanele ukhethe indawo efanelekayo yezindawo ezifanele futhi ubeke okuqukethwe okudingekayo. Ngesikhathi esifanayo, isayithi kufanele ibe siseduze nesihloko somkhiqizo okhangisiwe. I-platform ekhethiwe kahle iyisihluthulelo sempumelelo yesikhangiso ngasinye. Uma ukhetha isayithi elingalungile ukuthuthukisa umkhiqizo, awukwazi nje kuphela ukukhuthaza umkhiqizo noma amasevisi amemezelwe, kodwa futhi ukulimaza wonke umkhankaso.