Ibhizinisi elisha libhekene nezinselele eziningi:
- Bakhanga amakhasimende amasha. Kuyinto ebiza kakhulu futhi eyinkimbinkimbi.
- Inhlangano yesevisi. Lo msebenzi uhlanganisa inqubo yobuchwepheshe yokuthengisa izimpahla noma ukuhlinzeka ngezinsizakalo futhi kuyo kuxhomeke ukuthi umthengi uzobuyela enkampanini noma cha.
- Ukuthembeka kwamakhasimende. Impumelelo nentuthuko yenkampani ngokuqondile kuxhomeke ekutheni bangaki abantu ababuyiselwa izimpahla noma amasevisi.
Kuyini ukwethembeka?
Uma uthatha izibalo ekuqalisweni kokuqala , kuvela ukuthi amabhizinisi angu-80% avaliwe ngonyaka wokuqala. Ngokusobala, babengazange bakwazi ukwenza abathengi babo baqotho. Amakhasimende anelisekile abuyele ethengisini futhi aqiniseke "abameli" balo mkhiqizo. Ake sibone ukuthi kusho ukuthini ubuqotho. Ubuqotho:
- isimo sengqondo esihle samakhasimende ngokuqondene nempahla noma ibhizinisi;
- ukuzibophezela ngokomzwelo okuqinile;
- ukuthembela okuphelele, kungakhathaliseki ukuthi izimo ezingcono kakhulu zabaphikisana nazo;
- ubuhlobo besikhathi eside.
Ubuqotho ekukhangiseni
Ukuthengisa kwanoma yikuphi inkampani kufanele kugxile kakhulu ekwenzeni amakhasimende ayo agxile futhi ngoba izindleko zokugcina abathengi zingaphansi kuka-10-10 kunokuheha abantu abasha. Uma umkhiqizo noma insizakalo inenani elikhangayo, izinga elihle kakhulu, inqubo yokuthengisa isebenza njengewashi, khona-ke ibhizinisi elinjalo lizokhula. Ngakho-ke, umsebenzi oyinhloko womthengisi akukona nje ukuheha abathengi, kodwa nokugcina. Ukuze wenze lokhu, sebenzisa:
- amabhonasi;
- izipho;
- ukwabelana.
Futhi isihawu singaba:
- ibhizinisi;
- umkhiqizo noma uphawu lokuhweba;
- abasebenzi.
Uma kukhona izingxenye ezimbili zokuzibophezela ngesikhathi esifanayo, khona-ke lokhu kungukuthembeka okuphindwe kabili, okwandisa ukuzibophezela kanye nenzuzo yebhizinisi. Wonke umthengisi kufanele alwele ukwaneliseka okuphelele - uma amakhasimende abathandi hhayi kuphela umkhiqizo noma insizakalo, kodwa nabasebenzi kanye nebhizinisi lonke.
Kuyini ukwethembeka kwamakhasimende?
I-intanethi iye yanda ama-makumi izikhathi ngezikhathi ezingamashumi amashumi - izimpahla zingabonakala kalula kunoma yikuphi umuzi wezwe. Ngakho-ke, emzabalazweni womthengi, izinkampani zakha izinhlelo eziphelele zokuthembeka. Kuyini ukwethembeka kwenkampani? Lesi isimo sengqondo esihle somthengi enkampanini, ngokusekelwe kokunamathiselwe ngokomzwelo. Ikhasimende eliqotho likhetha ngamabomu inkampani, noma ngabe:
- izimpahla zibiza kakhulu;
- ukuthumela izindleko ngaphezulu;
- kufanele ulinde ukuthola irisidi.
Ukwandisa ukwethembeka kwamakhasimende
Kunezindlela eziningi zokwandisa ukuzibophezela kwamakhasimende kwenkampani. Kodwa uma sikhetha okuyinhloko, ke lezi zici ezilandelayo zithonya ukwanda kwethembeka kwamakhasimende:
- ikhwalithi yomkhiqizo noma isevisi;
- ijubane lokuxhumana (ukuthi ngokushesha ushaye kanjani ucingo ngemuva kokushiya isicelo, ukuthi izimpahla zithunyelwe ngokushesha kangakanani);
- ukuthi izinkinga zaxazululwa kanjani futhi ngokushesha kangakanani;
- iseluleko sochwepheshe;
- umsebenzi omuhle ngaphezu kokulindela (kungaba ukumomotheka, isipho esingalindelekile, iseluleko sochwepheshe ekuxazululeni izinkinga ezingahlobene nomkhiqizo noma isevisi).
Izinhlobo zokuthembeka kwamakhasimende
Ukuthembeka kwabathengi kuhlukaniswe ngokuthi:
- Ukuziphatha . Lolu hlobo lobuhlobo luhlukaniswa nokuntuleka kokuthandana ngokomzwelo , njll. Ukuthenga kwenziwa ngaphansi kwethonya lokukhangisa noma "intengo enhle." Ukuze kuhlolwe, izinkomba ezifana:
- usayizi wesheke wamaphakathi;
- ukuthenga okuphindaphindiwe.
- Kuvezwe . Ihlobene ngokuqondile nesici somzwelo. Lesi sibonakaliso sibonisa izintandokazi zabathengi, umbono wabo. Umthengi ubambe iqhaza kulowo mkhiqizo futhi wenza ukuthenga njalo.
- Ihlanganisiwe . Isibonakaliso sobuqotho obuhlanganisiwe sihlanganisa ukuziphatha nokuqonda futhi sibonisa ngokugcwele isimo sengqondo sabathengi kwisiphakamiso senkampani.
Ukwethembeka ukukhula akuyona into ecacile, kodwa umsebenzi oyinhloko kwanoma yiliphi ibhizinisi uma lifuna ukuhlala liqhume futhi liphumelele. Esixazululweni sayo kufanele sikhangwe izinsiza ezibonakalayo zomuntu nezomnotho kunoma yimuphi inkampani. Abathengisi baseRussia bazama ukuheha abathengi ngezaphulelo ezinkulu esikhundleni sokuqalisa uhlelo lokunamathisela okucabangelayo.