Umlando wokwakhiwa kwe-ADIDAS Inkampani akuyona into engeyona i-adventurism noma idrama. Umndeni wakwaDassler, uma unqume ukuqala ukuthunga izicathulo zezemidlalo, ekuqaleni wasebenzisa amathayi omdala endala ngemikhiqizo yawo. Ngemva kweMpi Yezwe Yesibili, abazalwane bakaDassler banquma ukuhlukanisa ibhizinisi lomndeni. U-Adolf Dassler wasebenzisa igama lakhe egameni lenkampani yakhe, futhi kusukela ngaleso sikhathi i-Adidas Inkampani iye yaba ngumncintiswano njalo ku-Puma Inkampani, omunye wabasunguli ababeyi-second brother, uRudolf Dassler. Nakuba kufanele kuqashelwe ukuthi lo mncintiswano uzuze kuphela abalandeli bokuphila okusebenzayo, ukuphoqelela bobabili abakhiqizi ukuba bathuthukise kancane kancane ikhwalithi yemikhiqizo yabo. Isiqinisekiso esilandelayo salokhu kwakuwukubonisa kwezemidlalo "Adidas 2014" eLondon Fashion Week.
Adidas - izinto ezintsha 2014
Imikhuba eyinhloko ekuthuthukiseni imfashini yezemidlalo ibhekana nemifashini efanayo yemifashini eyisisekelo, eyaboniswa ngokucacile yi-London display ye "Adidas 2014". Lo mbukiso ushiye umuzwa we-extravaganza njengendlela yesethulo (umbukiso wanamuhla nomculo wombala omangalisayo, izakhi ze-acrobatics kanye neplastiki yokuqala), kanye nokuqukethwe kweqoqo ngokwayo (kumamodeli abo abalobi bakwazi ukuhlanganisa isitayela esingenakuqondakala, ukusebenza kwendabuko nokuklanywa okumangalisayo). Ngokuqondene nemikhuba eyinhloko yezemidlalo nezicathulo kulo nyaka, lapha singabona ukuxuba okulinganiselayo kwesiko kanye nezinqubo ezintsha zanamuhla:
- Enye yezindlela eziphawulekayo ze-Adidas ngo-2014 yi-multilayeredness. Izikwele neziketi zigqoke phezu kwe-elk, kanti izintonga zihlangene neTekhshi ezengeziwe. Eziningi zezinto ezikulo mgca zihambisana kahle, okwenza noma yikuphi ukuhlolwa nokuhlanganiswa.
- Ngokuyinhloko, amamodeli adalwe ngesitayela se-unisex , kodwa kukhona izinto ezincane ezingenasifazane ezifakelwa ngokusobala, izintambo zokuxhuma noma isitayela esifushane.
- Ngokwezikimu zombala, ama-shades acacile we-burgundy, pink, lilac, nemibala eluhlaza okwesibhakabhaka iningi. Futhi ukuhlanganiswa kombala kuhluke kakhulu: "okuphezulu" okuqhakazile kuhlanganiswe "phansi" okumnyama, noma ngokuphambene; noma i-Adidas yendabuko imichilo emibili emathonjeni ashiwo emlandweni omnyama noma omhlophe jikelele. Isixazululo esifanayo sombala siphinde sibheke izicathulo: i-Adidas 2014 izitebhisi zihlukaniswa nge-lantern ezimbili ezikhanyayo ezihambisana nemilayezo efanayo yombala ebonakala ibusha ngesitayela nesitayela. Kodwa-ke, kanye nemibala "enamanzi", abaklami basebenza ngokubili kokubili i-paltiki yamnyama neyomhlophe yakudala futhi, ngaleyo mfashini yonyaka, ububanzi bezingoma ze-pastel. Kukhona ukuthi kukhona i-cart-tartan, imibala emibili yemifino yemifino, kukhona amagrafu amancane nokufihla.
I-Adidas - iqoqo le-spring-ehlobo le-2014
Iqoqo le-Adidas entwasahlobo-ehlobo 2014 lukhetho oluhlelekile nolumsebenzi wokugqoka okukhanyayo (izikebhe zemvula, izikebhe zokuvuthwa kwemimoya, izembatho zezemidlalo, ukugqoka ama-shorts kanye neziketi), izicathulo zasehlobo, ama-swimsuits nezigqoko. Enye yezithombe ezifake imfashini eqoqweni ehlobo kwakuyi-pink flower ephrintiwe emlandweni omhlophe ezakhiweni ze-raincoats kanye ne-windbreakers, kanye ne-summer lightweight version ye-suti yezemidlalo. Ngenkathi efudumele, amabhulukwe ezemidlalo ashintshwe waba yi-capri ibhulukwe enhle kakhulu, futhi ijaji lathola imikhono emifushane. Phakathi kwezibhamu ze-Adidas 2014 ezilawulwa ngamamodeli emgodini (ungakhohlwa ukuthi lokhu kuyindlela "yokuhamba", futhi imidlalo ngeke isebenze), kokubili imibala ekhanyayo neye-pastel ene-perforations noma ukufaka okukhanyayo, kanye nezicathulo ukuphrinta okufanayo okuhlobisa kungokoqobo esimweni sombala omhlophe noma obomvu noma obomvu. Ekuziseni, izinkomishi ezingunxantathu zendabuko, futhi zigqoka futhi iziketi ziyenziwa emibala yezinkulungwane eziyishumi kulo nyaka.
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