I-brand Eleganzza yase-Italy ikhiqiza izikhwama zekhwalithi, izikhwama nezigilavu ezenziwe ngesikhumba sangempela. Lo mshini wasungulwa ngo-1991 ngu-designer talent uBenvenuto Arno. Igama elithi Eleganza ligama ngamanye ama-shades exotic of the mosaic. Ngonyaka ka-2008, umklami ohola lo mkhiqizo wanikezwa umklomelo okhethekile wesiteshi se-fashion mode ye-Italian Mode Channel yochungechunge lokudala lwezesekeli nezikhwama zonyaka ka-2008.
Izikhwama ze-Eleganzza: indaba ephumelelayo
Kusuka kumaqoqo okuqala umkhiqizo ukhethe isitayela esiyingqayizivele nesicacile. Le nkampani izethula njalo ubuchwepheshe obusha bokuqeda isikhumba futhi ngokulandela ngokucophelela izitayela zezesekeli zomhlaba. Lapho ukuthunga imikhiqizo esetshenziswa isikhumba esingcono, kudlule amadijithi ambalwa okucubungula, futhi ivikela izilwane umkhiqizo unikeza izikhwama ze-leatherette.
Izikhwama zabesifazane zika-Elegance zavame kakhulu kangangokuthi abakhiqizi abaningi abangenandaba nabo baqala ukwakha imikhiqizo yabo ngaphansi kwezesekeli zemikhiqizo. Indlela yokuhlukanisa isikhwama esenziwe ngesikhumba sangempela esivela ku-Eleganzza esivela engobuqili bekhwalithi? Kunezici eziningana zezici:
- Ukufakwa okuphrintiwe okubhaliwe kwe logo yeZZ ezintweni ezincane ezinjengebhanti, izibopho kanye namasongo okuhlobisa;
- engxenyeni engaphambili yesikhwama kukhona i-logo Eleganzza, nangaphakathi - ilebuli enobhaliso "Owenziwe e-Italy";
- emgqeni kukhona njalo okubhalwe ngegama lomkhiqizo;
- esimisweni esiphelele esikhwameni kukhona isikhwama sokugcina ngesimaki sokuhweba;
- yonke imibhalo nemidwebo - ngisho nangaphandle kwamaphutha.
Futhi ngokujwayelekile, izesekeli zomuthi zibonakala ngokushesha. Ukubukeka okusheshayo ekubukeni konke kwesikhwama, futhi uyaqonda ukuthi lokhu ngumkhiqizo wesi-Italy onama branded.
Izikhwama zesikhumba zebesifazane Eleganzza: isitayela sebhizinisi
Ngisho naseqoqweni lokuqala lomkhiqizo isitayela esiyingqayizivele nesicacile se-brand sasikhethiwe. Kanye nemibala yendabuko emnyama nomhlophe, imikhiqizo ihanjiswa ngendlela engavamile, eluhlaza okwesibhakabhaka, e-turquoise ne-yellow shades. Esihlotsheni sezikhwama zase-Italy Eleganza kukhona imihlobiso elandelayo:
- i-fringe;
- ama-ruches;
- ama-rivets;
- ukufaka okungafani okukhanyayo;
- Amapokethi kumagnet.
Unyaka ngamunye izikhwama zenkampani Eleganza zihanjiswa ngamaqoqo amasha. Kuleli qophelo, abakhi bezimpawu badala izitayela ezintsha zokuqala futhi bahlobisa izikhwama ngemibala ethile.
Uma uhlaziya iqoqo lwakamuva lomkhiqizo okuthiwa i-Caravella, ungase uzizwe ukuhanjiswa kwama-Mediterranean motifs kanye nomoya we-port we-Naples. Iqoqo linezinyosi ezicebile, ama-coral, nama-pink shades, egcizelelwe umbala ocacile ogqamile womswakama olwandle. Abathandi bomkhiqizo bayakwazisa "inhlanganisela yolwandle" yendabuko, ebomvu nokubomvu. Ilebuli yenkampani yomugqa weCaravella yenza "udoti olwandle", lisetshenziselwa izesekeli nezintelezi zezikhwama.
Ukunyakaza okuthakazelisayo okwenziwa kakhulu yi-brand ye-Elegance, ukunikela enye yeqoqo layo lamagilavu nezikhwama kubesifazane base-Italy abavelele abaphefumulela umklami womkhiqizo. Kulo qoqo, ngamunye wesifazane ufanelana nesambatho sekhadi, ngakho-ke zonke izikhwama zihlukaniswa uhlobo lwalunye kula maNtaliyane:
- Catherine de 'Medici. Ubuntu ngokwezifiso ze "I-Worms". Owesifazane waseNtaliyane uveza uthando, ubuhle nomqondo wesitayela. Ukukhetha kwakhe kugcwele imibala ejulile, ethulwe emaqoqweni we-Elegance.
- Sophia Loren . Impumelelo ye "Peaks" ifakwe. I-Queen of cinema yase-Italy ingenza kalula izinqumo futhi idlale ngemithetho yayo. Izimpahla zalolu gqa zigcizelela isimo esiphakeme futhi zakha isithombe sebhizinisi sowesifazane.
- Laura de Nov. Ubuntu bomuntu "Bubi" wesifazane. Ngenye yezithombe ezinzima kunazo zonke emasikweni, ngakho ukuqoqwa kwalo kubhekwa izesekeli eziyinkimbinkimbi, ukuphrinta okukhulu kwembali.
- Gioconda. Lona yimfihlo yesiphambano. Sekuyisikhathi eside i-mystery yayo iheha ososayensi nabaculi, behluleka ukushiya muntu. Amamodeli asezingeni elihle kulo mkhakha wenziwe ngesikhumba sesilwane esiphundu noma sezinkuni. Bafaka umnikazi wabo ngemifino yamagic.
| | | |
| | | |
| | | |
