Isongo segolide I-Pandora - ukulingiswa kwenqubomgomo eyisisekelo yomkhiqizo: kungenzeka ukuthi ukuqoqa izinkumbulo ezimnandi ngendlela yobucwebe bekhwalithi ephakeme, okungenamahloni ukugqoka ngisho nokwamukelwa ngokomthetho.
Umlando we-brand Pandora
Manje uphawu lwePandora lungenye yezintambo ezidume kakhulu zokudayiswa kwezingubo zokuthengisa. Ihluke kwezinye izitolo ngendlela yokuzikhethela kanye nomklamo ongavamile wezingubo ezihlongozwayo. Isitolo sokuqala salowo mkhiqizo savulwa ngo-1982 eCopenhagen, lapho umbhangqwana oshadile u-Per noWinnie Enivoldsen unikeza izivakashi zabo zangempela zokugqoka ezenziwe ngezitsha eziyigugu ezenziwe ngezandla. Kodwa ngonyaka ka-2000, emva kweminyaka eminingi yokuphila okuphumelelayo yenkampani njengomhlinzeki ophelele wezitolo zezingubo zokugqoka, umqondo oyingqayizivele wamasongo okhethwe ngamashaye wanikezwa, okwenza inkampani ithandwa emhlabeni wonke.
Izinhlobo ze-Pandora namasongo ezenziwe ngegolide
Okuyinhloko yokunikezela okuyingqayizivele yokuhweba kukaPandora kwakuwukuthi wonke amakhasimende angaba umklami wezinhlobonhlobo zakhe. Ukuze wenze lokhu, udinga nje ukuthenga enye yamasongo enkampanini, eyenziwe ngegolide, isiliva noma isikhumba, bese uqala ukugcwalisa ngezinhlobonhlobo zobuhlalu-izintelezi kanye nemihlobiso eyokukhumbuza izenzakalo ezijabulisayo ezazitholwa.
Manje inkampani inikeza abathengi bayo izinketho eziningana ngamasongo avela egolide . Lezi zingubo zePandora zenziwe ngegolide eliphuzi noma elimhlophe, kanye namasongo e-Pandora egolide. Ngokuthenga isongo esinjalo, ungayigqoka njengomhlobiso ozimele noma uqale ukuqoqa izintelezi. Futhi kukhona namasongo e-Pandora athakazelisayo anezipho zegolide, ezenziwa ngesiliva noma lesikhumba - khona-ke isimo esiyingqayizivele nesithakazelisayo seqhawe ngokwayo libukeka njengezinhlobiso.
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