Ngezinye izikhathi ukuvinjelwa kokukhangisa kusebenza ukukhuthaza umkhiqizo ngokucophelela kunamaprojekthi amaningi okudala anebhajethi elingenamkhawulo.
Yingakho abaningi bafuna ukuya ngaphesheya kohlaka olusungulwe, bakha izinzwa zomphakathi, babangele ukushaqeka nokuvusa izifiso zangasese ...
Uyazi ukuthi ngubani owakwazi ukukwenza kangcono?
Imibala yama-United ye-Benetton
Isithombe samathuna ngamathuna amasosha abulawa eMpini Yezwe Yesibili, ngokusho kwabathengisi abavela emibala ye-United yaseBenetton, kufanele asikhumbuze ukuthi sonke silingana. Lesi sikhangiso sakhishwa ngo-1991 phakathi nempi ePersian Gulf.
Ngesikhathi seMidlalo Yemidlalo yama-Olimpiki e-Sydney ngo-2000, iBenetton Group yanquma ukuthi awukwazi ukucabanga ngelokuqala ngaphezulu!
IKomiti YaseBrithani Yamazinga Wokukhangisa ibhekwa ukuthi umkhankaso wokukhangisa wokudla okubandayo nge-slogan - "I-ayisikhilimu - inkolo yethu" iphula umthetho womthengi, ikakhulukazi uma engamaKatolika ngokholo!
Kodwa izifundo zenkolo ezivinjelwe azikwazanga ukumiswa - ngo-1992, imibala ye-United yaseBenetton yajabulisa amakhasimende abo!
Futhi kubonakala sengathi umdlalo onobungozi ekuphikisweni kuye kwaba yintandokazi yomkhiqizo!
Sisley
Kuyinto enengqondo ukuthi uSisley uzothatha inzuzo emgwaqweni oshaywe umfowabo omdala - uBenetton Group futhi abonise umbono wakhe lo mkhiqizo ngezithombe ezinamahloni ngisho nezisulu!
Ngakho-ke umklamo uJosie Maran ubeka phambi kwe-lens kaTerry Richardson yombhalo omusha uSisley ngo-2001!
Calvin klein
Umklami u-Alexander wang wenza konke okwenza iqoqo lakhe le-denim likaCalvin Klein libe yi-emm ....
Ephakeme
Futhi uthanda kanjani ikhasi elivela kwikhathalogu yezemidlalo nezesekeli eziphakeme? Ngendlela, ngaphambi kokuba umdwebi wezithombe, uTerry Richardson, ufanise uVanessa Visley.
I-Diesel
Ngempela, ngo-2007, izinhlangano zezinsikazi zahlanganiswa ngomfutho owodwa wokulwa nomkhankaso wokukhangisa omusha we-Diesel! Izimpikiswano eziyinhloko ngokumelene ne-Diesel "Okuyisine" yizocansi ezingenasidingo kanye ne-chauvinism enobubi.
Yves Saint Laurent
U-Couturier Yves Saint Laurent wayengumuntu oshukumisayo onamandla futhi umshayeli onamandla kuzo zonke izinyathelo zokudala - wayengowokuqala ukuvula abantu abamnyama kule podium, wabe eseqala ukuhamba behamba behamba behamba behamba behamba behamba behamba behamba behamba behamba behamba behamba behamba behamba behamba behamba behamba behamba behamba behamba behamba behamba behamba behamba behamba behamba.
Kwakukhona umkhankaso wokukhangisa (omkhulu futhi omkhulu) wokukhangisa nokuphunga kwabesifazane ku-Yves Saint Laurent - "Opium" no-Sophie Dal ongowokudlula emaphoyiseni (1977) kanye nesiqubulo esithi "Kulabo abaxhomeke ku-YSL." Kuvele ukuthi emakethe yase-US la mafutha ayenqabela izishoshovu ngokuzenzekelayo, okwenza kube yilapho ethandwa kakhulu, kanye neziphathimandla zamasiko kanye nabalindi bomngcele abakwazanga ukuphuthelwa lo mkhiqizo ngenxa yokubhaliswa okungabaza ...
Kodwa okunye - okuthakazelisayo nakakhulu ... Sekuyiminyaka engama-30 emva kwalokho, uTom Ford, owahola i-Fashion House YSL wanquma ukukhiqiza isinyathelo esinamandla sobuhlakani u-Yves Saint Laurent futhi wamisa iphosta yokukhangisa yephunga "M7" neqhawe elimnyama elibhekene ne-aikido uSamuel de Cabber!
Ngendlela, izincwadi eziningi ezigcizelelekile zanquma ukushicilela kuphela "ukukhanya" okuyingxenye yesithombe sokukhangisa, lapho uSamuweli emele khona ... kuphela esikhwameni (futhi sizokubona isikhathi esisodwa).
Kusukela ngaleso sikhathi, uTom Ford "uhlezi" ngaphezulu kaningana ...
Ake ubheke ukucasula kwakhe igama elivuthayo!
Gucci
Kodwa emva kokuba uTom Ford ehlangane nomdwebi wezithombe ezibonakalayo u-Mario Testino emkhankasweni wokukhangisa we-Gucci ngo-2003, iphuzu "G" labo lizokhunjulwa isikhathi eside futhi lizobizwa ngokuthi yiyona nto engabalulekanga, inonya futhi ihlazisa abesifazane!
I-Dolce & Gabbana
Okumangazayo, lokhu kuyisithombe sokukhangisa, okwamanje sigcwele izincwadi ezinemifanekiso, eminyakeni embalwa eyedlule eyayivinjelwa ngokuqinile ekushicileleni eSpain. Kuvela ukuthi inhlangano kazwelonke yezempikazi yabonakala sengathi imodeli ka-Alessandro Ambrosio emkhankasweni wokukhangisa we-Italian luxury brand Dolce & Gabbana ubanjwe esigabeni sokudlwengula iqembu!
I-American Apparel
Futhi ingabe uzogqoka amasheya amhlophe nama-brand of brand "American Apparel", azi ukuthi umkhankaso wabo wokukhangisa umele ngale ndlela?
Miu Miu
Leli bhokisi lokukhangisa lomkhiqizo weMi Miu ngu-photographer uStephen Maizel kubonakala sengathi lixoshwe emibhikiswaneni nasezikhathini ezimbi! Ngokumangalisayo, i-Agency for Standards Standards yabona uMyya Got oneminyaka engu-22 ubudala esithombeni ngokuthi "ingane egqoke njengomuntu omdala esimweni sokumema ngokocansi" kanye nohlaka ngokwalo "njengesenzo sobugebengu esingenacala"!