Imodeli edumile yeminyaka engu-31 ubudala yaseRussia u-Irina Sheik uyaqhubeka nokusebenzisana kwakhe nephawu lokuhweba le-Intimissimi. Izolo, kuyi-intanethi, kanye nasesayithi lomlobi wezithombe zezithombe, uRovan Papier, kuvele isithombe esivela esitokisini esisha sithombe, lapho u-Irina eveza khona amashaveli weqoqo.
Shake izithombe ezikhohlisa kusuka ku-Intimissimi
Umkhankaso wokukhangisa wezimpawu ze-Intimissimi wenziwa njengenhlalakahle kakhulu nezolile. Izithombe ezithathwe ngumthwebuli wezithombe waseBrithani uRovan Papier zabukwa ngu-Shake, egqoke i-satin lingerie nge-lace trim, ama-unisex amashadi we-opaque elastiki, ama-T-shirt, ama-t-shirt amhlophe, umzimba okhanyayo nomzimba omncane.
Ngemuva kokuphela kweseshini lesithombe, ngaphambi komshini, uRowan wanquma ukukhuluma, ethi ngo-Shake futhi esebenza naye:
"Angisebenzi no-Irina okokuqala, futhi ukubambisana nalesi simodeli kuyangithokozisa kakhulu. Ngicabanga ukuthi u-Shake ungomunye wabesifazane abakhulu kunazo zonke emhlabeni, futhi njalo lapho kufanele ngimbone, ngiyaqiniseka ngalokhu. Ngiphinde ngivumelane ngokugcwele nomkhiqizo we-Intimissimi, okwathi isikhathi eside awukwazanga ukuthola imodeli yokuboniswa okuqhubekayo kokuqoqwa. Lapho u-Irina engena kuma-lensi ami, izithombe zakhe zazimangalisa. Ngemuva kokudubula kwesithombe sokuqala, u-Shake wanikela ngokubambisana okuqhubekayo, okwadlula iminyaka eminingana. Ngonyaka odlule, i-Intimissimi yabuyela ku-Shake futhi ayihlosi ukuyiguqula omunye umuntu. Ngokusho kobuholi be-Intimissimi, lo modeli uhlanganisa ubuhle beqiniso kanye nokuzethemba okumele wonke owesifazane abe nakho. Akunakulinganiswa nanoma ubani futhi nginenhlanhla ukuthi ngimhlangabeze. Ngokuqondene nami, Shake akuyona nje indinganiso yobuhle besifazane, kodwa futhi isixuku somlingiswa onomusa nomnandi "
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U-Irina ubambisane no-Intimissimi iminyaka engaphezu kwengu-10
Ukubambisana phakathi kwe-Shake ne-Intimissimi yokuhweba kwaqala ngo-2007. Kusukela ngaleso sikhathi phakathi neminyaka emibili u-Irina waqhubeka njalo kuzo zonke izikhathi zesithombe salesi sithombe esidumile. Ukuphela kokubambisana kweminyaka emibili kwakuyividiyo yomkhankaso wokukhangisa weqoqo elisha le-Intimissimi, lapho i-Irina eyisibonelo kuphela. Ngo-2010, i-Fashion House yamemezela ukuthi u-Shake manje uyisithunywa se-brand. Ngo-2016 umshini we-Intimissimi wanquma ukubuyela esimweni sokuqala sokubambisana no-Shake. Wanikeza inkontileka enenzuzo, okungekho imodeli ayikwazanga ukuyilahla.