Iningi lwakamuva, umklami odumile uDonatella Versace wamethulela ukuqoqa izingubo zokugqoka zangonyaka ka-2016. Umkhankaso wokukhangisa, owawuboniswa ngumdwebi wezwe owaziwa kakhulu uBruce Weber, waba yiqiniso ngempela, uma nje umzuzwana owodwa: 23 no-21, kanti ngamunye wabo usevele unina wamantombazane amabili eneminyaka emihlanu ubudala.
I-Donatella Versace Loves Provocation
Ngemuva kokuthi izithombe ezivela kwiseshini yesithombe zivele ku-intanethi, ikhasi le-social network ye-fashion house i-Versace "liphazamiseke" ngokubuyekezwa okungalungile. Babengenandaba neqoqo, kanye nale Donatella ephikisiwe kahle, neyayimelwe yona. UCarly Kloss odumile emhlabeni noGigi Hadid baphelele ezithombeni, kodwa ubudala babo budidekile abaningi. Abalandeli sebevele babalwa ukuthi uma uGigi oneminyaka engu-21 ubudala empeleni wayenendodana ka-5, kodwa wayengeke ambelethe ngo-16, okuyinto ukunyakaza kakhulu isibindi ngisho Versace. Nokho, uDonatella akayena umuntu ozovumela umuntu ukuba azigxeka, ngakho waphendula kubo bonke abangenelisekile:
"Ngingu-Versace! Mhlawumbe kuzobonakala sengathi lokhu kuyabuhlungu kakhulu, kodwa angikwazi ukusho ngokuhlukile. Thina, iNdlu yethu, sakha izimo ezingavamile, singesabi ukuthi ngeke asiqonde. Umndeni wami ubelokhu udumile ngokucasula. Ngiyabathanda futhi, futhi kuhle. Yingakho imikhankaso yethu idinga kakhulu futhi ngokungafani nezinye izinto ezidumile. Ukuphila bekuyoba nzima kakhulu uma wonke umuntu kulindeleke ukuba enze okufanayo. "
Ngaphezu kwalokho, umklami wakhe wanquma ukutshela ukuthi kungani wakhetha u-Hadid noKloss:
"Ezingqoqweni zami, mina, ikakhulukazi ezikhathini zamuva, cabanga ngokuthi ubani ophethe izinto zami. Ngombono wami, iVersace ilungele abesifazane abakhathalela abayeni babo nezingane zabo, babe nebhizinisi labo, bahlangabezane nabangane, bahambe, badlale imidlalo, njll. Emkhankasweni wami omusha, ngifuna ukukhombisa impilo egcwele yabesifazane abanjalo. Ukuze ngikwenze lokhu, ngidinga abantu abanamandla, labo abaye bazuza okuningi ekuphileni futhi bahlonishwa ngemisebenzi yabo. Yingakho uHadidi noKloss beba ngabalingani abafanelekayo kule session yesithombe i-Versace. Bangabesifazane kubo, abahlala njalo kuzo zonke izimo. "Funda futhi
- UDonatella Versace wasinda kanjani ekufeni komfowenu, futhi ngubani owayeseceleni kwakhe ezinsukwini zokuqala emva kwenkathazo?
- U-Donatella Versace wanikeza inkulumo engapheli futhi wavuma ukuthi wayengazi kanjani ukuthunga!
- U-Irina Sheik wamangala ngengubo yokuphrinta enezithombe zikaMarilyn Monroe
UDonatella wasebenzisa impilo yakhe yonke esebenza ekukhangiseni
U-Versace wazalwa ngo-1955 e-Italy. Uthole isigxobo esingu-20% endlini yaseVersace, ngemuva kokuba umsunguli wenkampani, umfowabo uGianni, abulawe. Ngemva kokuphothula iziqu, uDonatella waba nesithakazelo emfashini futhi wajoyina umqondisi we-PR ekamelweni laseVersace. Uphumelele yonke imikhankaso yokukhangisa yomkhiqizo. Wayehlanganyela ekukhetheni amamodeli, ekwakheni izithombe zeseshini zesithombe nokusabalalisa imikhiqizo yokukhangisa. Ngokuhamba kwesikhathi, waba umklami wezingubo. Okwamanje uDonatella uyinhloko ebalulekile kule nkampani: umklami oyinhloko, umqondisi we-PR, njll.
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