Inkampani ehamba ngendlela ende ingasho kalula namuhla ukuthi "konke kungenzeka"! Ngempela, izikhwama zezemidlalo ze-Adidas namuhla zithandwa phakathi kwabesifazane bemfashini yabo bonke ubudala nobuchwepheshe. Iyini imfihlakalo yalo mdlalo odumile wezemidlalo futhi kungani amantombazane amaningi ayithanda?
Izikhwama zemidlalo Adidas: imfihlo yokuthandwa
Ngaphandle kwekhwalithi ejwayelekile kanye nedumela le-iron, owesifazane udinga izizathu eziningi "zobuhle" zokukhetha umkhiqizo owaziwayo. Ngenhlanhla, abaklami benza umsebenzi omuhle walo msebenzi:
- izikhwama zenziwe ngezinto eziqinile kakhulu, eziqedela ngokuphelele izindlela okuzofanele zihlukane kuzo;
- kunezikhombisi-ndlela eziningana zesitayela (kusuka esikhwameni semidlalo ethile kuze kube yizinketho zakudala) futhi ubulili obuhle buzoyithola kalula;
- imikhiqizo iyasebenza ngempela futhi ngenxa yamakhiwe angenawo amanzi konke okuqukethwe kuzohlala kuphephile ngaphansi kwanoma yiziphi izimo;
- abaklami "bahlale bephethe isandla" bese begcina imikhuba yefashini, bese ukhetha imibono eyinkimbinkimbi nemvelaphi yokwakha ngokulandelayo.
Izikhwama zemidlalo yabesifazane Adidas: khetha amamodeli
Namuhla uphawu oludumile lunikeza imigqa emibili eyinhloko: izikhwama zesitayela semidlalo namamodeli ngqo ezemidlalo. Nakuba uphawu oludumile lugcina ijubane ngezikhathi futhi luhlangene njalo nabakhiqizi abadume kakhulu emhlabeni, okubaluleke kakhulu kusekhona imidlalo. Isibonelo, uStella McCartney odumile waba nengxenye ekulungiseleleni izikhwama zezemidlalo ukuze abe nempilo. Izikhwama zabonakala zikhulu kakhulu futhi zikhululekile. Ungakwazi kalula ukufaka izicathulo nezingubo, izifo ezidingekayo. Kodwa akubukeka sengathi iyinkimbinkimbi. Yonke into iyinkimbinkimbi, futhi uhlelo lwendabuko lombala omnyama nolomhlophe lusalokhu luhlelekile futhi lubalulekile.
Uhlobo lwesibili lwezikhwama zezemidlalo Adidas luyinkimbinkimbi futhi lenzelwe ikhabethe yansuku zonke. Lezi zithombe zihlanganiswa ngokugcwele nesitayela semidlalo sokugqoka nesitayela se-kezhual. Muva nje, abaklami baye basuka kancane emasikweni nasezikhwameni kwakukhona imiqulu eminingi nemibala. Ithandwa kakhulu phakathi kwezikhwama zemidlalo i-Adidas yedolobha kwakuyi-series eyakhiwe ngumklami uJoji Yamamoto. Inzwa enjalo yochungechunge odumile lwe-Y-3 iveza ukubonga ngokwenza kahle, ukuklama kwe-avant-garde yesimanje kanye nentengo engabizi kakhulu. Umklami wanikeza izikhwama zezemidlalo ze-Adidas zemidwebo ye-classic phezu kwehlombe kanye ne-rectangular yanamuhla enezimbambo ezincane. Bahambisana nesitayela sezinsuku zansuku zonke futhi baphinde bafakazela ukuthi izinkampani zezemidlalo zingathuthuka izingubo zansuku zonke.
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