Njengoba kunikezwe kahle ukuthambekela kwesitayela sezemidlalo ekugqoka izingubo ebusika, abaholi bezokuthengisa bebelokhu bezingubo zikaNike iminyaka eminingana elandelanayo. Phakathi kwayo yonke imikhiqizo yezemidlalo emikhulu, yi-Nike ekhokhela kakhulu ukukhululwa kwezesekeli zabesifazane abafudumele. Ngokuyinhloko, izigqoko zezinsikazi ze-Nike zimelelwa unyaka ngamunye ngezinhlobo ezingaphezu kwezingu-10 zezikhundla. Futhi lokhu kusho ukuthi kungakhathaliseki ukuthi ubhekene nobuso nobunjani bombala, uzokwazi ukuthola imodeli yakho enhle.
Ziyini izigqoko zasebusika zaseNike futhi zifanele bani?
- Amapuphu anepompomp eyodwa enkulu. Leli khadi elivakasheyo le-Nike - caps yalolu hlobo lifakwe kumqoqo ngamunye wabo, lishintsha kuphela ama- prints ngonyaka ngonyaka. Ngesibindi singasho ukuthi lezi yizikhumba ze-Nike zamantombazane. Ziqhakazile kakhulu, zisencane futhi zime eceleni kwesitayela sezemidlalo kanye ne-kazhual. Noma kunjalo, yini enhle, ifanele cishe noma yiluphi uhlobo lobuso.
- I-hat-helmets. Izigqoko zasebusika I-Nike yalolu hlobo ivame ukutholakala emaqoqweni wezingane, ngoba zikulungele kakhulu ingane. Zifaka izikhwebu ngokuqinile, uma kunesidingo zingaboshwa ngaphansi kwesikhumba, futhi zikuvumela ukuba ubophe izinwele ku-ponytail. Kodwa lo mfanekiso ukhona nakweqoqo labesifazane, ngakho-ke uma udinga ngempela isigqoko ongagqoka emsila omude futhi ongakuvikela ngokuthembekile emoyeni - lokhu kuyindlela enhle kakhulu.
- Ejwayelekile, izigqoko ezifanele, zikhonjiswe ngokohlobo lwesilisa. Lezi zinwele zezemidlalo ze-Nike zikhona futhi zingenakho i-lapel. Phakathi kwezinzuzo zabo ukuthi ziqinile futhi zihlale zihambisana kahle ekhanda. Azikho ukuhlukahluka ngamafolda kusuka ngemuva, ukuqinisa izindlebe nokunye okunjalo, okuyinto evame ukudala ukungakhululeki okwengeziwe. Ngaphezu kwalokho, kuhle ukuhlanganiswa nehood ezinqabeni ezinzima. Okuwukuthi "kodwa": kuphela okuphikisanayo namantombazane amancane.
- Izikebhe zaseNyakatho zaseNyakatho zaseNyakatho. Ngokuphambene nakho konke okulindelwe, i-Nike ayikhipha izithombe zezemidlalo kuphela. Eqoqweni elisha kunezikhogwe zasebusika ezinobusika obunama-patterned knitting. Zilungele noma yikuphi ijaji elingaphansi eliphansi futhi lizojabulisa labo abangakakulungeli ukushiya amamodeli amancane ngenxa yamaqhwa, kodwa abamukeli izinwele.
Kuphi ukuthenga?
Izigqoko ze-Nike zamantombazane, izithombe zazo ezethulwa ezitolo ezihlukahlukene ze-intanethi, akuzona njalo iziqalo. Njengemikhiqizo yanoma yiluphi uphawu oludumile, izinto ze-Nike zenziwe. Ukuze ungakhokhi izindleko zangempela zekhwalithi engavamile, thenga izigqoko zama-Nike abesifazane ezitolo zokuthengisa noma ama-hypermarket amakhulu ezemidlalo.
Uma kudingekile ukuthi ulande ishidi nge-intanethi, hlola amamodeli atholakalayo okumele abonisane nabaphathi bokuqala. Noma ubani ohlanganisa ama-caps, uvame ukugxila ekukopheni ifomu nelebula, kepha akahlali njalo eveza umbala webala noma amaphethini. Iya ekhasini elisemthethweni le-Nike noma iwebhusayithi yesitolo, othembela ngokuphelele. Kungcono ukuthatha isitolo esikhulu samazwe angaphandle, isibonelo, i-Zappos. Izitolo ezinjalo zihlale "zihlanzekile" ekusebenzelaneni kwazo namakhasimende futhi zisebenza ngokuqondile nomenzi, ngaphandle kokuxhumana nabaxhumanisi abanokuziphendulela. Ewebhusayithi yabo ungakwazi ukubona ukuthi yiziphi i-caps ezithengiswa kulo nyaka, hlola iqoqo lonyaka odlule futhi uqhathanise nalokho enikunikeza esitolo se-intanethi lapho uhlela khona ukuthenga. Futhi, qinisekisa ukuqhathanisa ukubonakala kwento, kodwa futhi nokwakhiwa kwalo nezwe lokukhiqiza. Lokhu kuzokuvumela ukuba unciphise ingozi yokuthola inkohliso. Ngakho-ke, nonke ubusika ningajabulela ukufudumala nekhwalithi yezimpawu zokuqala ze-Nike.
| | | |
| | | |
| | | |
