I-French Connection iyimpawu yaseBrithani, eyayiqala ngo-1969 nguStefan Marx. Ekuqaleni, i-brainchild ye-entrepreneur yayisitolo esincane, lapho ungathenga khona izingubo zabesifazane. I-Stefan yabo uMarx igxile ekuhleleni. Kodwa-ke, ibhizinisi lakhiwa ngokuhamba kancane, ngakho wanquma ukwandisa ububanzi ukuheha nabesilisa. Ngonyaka we-1972 kwakukhona iqoqo lokuqala lokugqoke izingubo zamadoda ngaphansi kwezimpawu zeFrance Connection. Naphezu kwentengo yentando yeningi, yayingafani nesikhathi sesikhathi, ngakho sathengiswa masinyane. Impumelelo yaphefumulela uStefan Marx ukudala izingubo zabesifazane nezingane kuzo zonke izikhathi. Kufanele kuqaphele ukuthi izingubo zezingane zesiFulentshi zihluke kumuntu omdala kuphela ngobukhulu. Ukuze kusetshenziswe, umklami wasebenzisa izinto ezifanayo namaphethini.
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Ukucasuka kwefeshini
Eminyakeni eyisithupha kamuva, uStefan Marx wamenyisela inkampani yakhe umdwebi onethalente uNicole Fari, owayekade esebenza nezinkampani zaseNtaliyane naseFrance. Waba umklami omkhulu we-French Connection brand. Kodwa ukukhiqizwa ngenxa yokwehla kwamandla okuthenga sekuye kwadingeka ukuba kudingeke, okwenza inkampani ibe khona ekufeni. Iminyaka eyishumi yokuzama ukubuyisela kabusha uphawu lokuhweba kodwa ayiphumelelanga. Kakade ngasekuqaleni kweminyaka engamashumi ayisishiyagalolunye, umkhiqizo weFrance Connection wawuphinde uholele embonini yaseFrithani yemfashini. Ukubamba kabusha futhi umkhankaso wokukhangisa kakhulu, owenziwe ngokuhlukunyezwa, usize kulokhu. Inkampani yaseFrance Connection iqanjwe kabusha ukuze ilandelwe. Ngalokhu okulula, ekuqaleni, isifinyezo (uxhumano lwesiFulentshi United Kingdom), esibhalwe ezincwadini eziphansi, abaningi babona igama eliwela ngaphansi kokucwaninga. Konke bekungeke kube yinto, kodwa emikhankasweni yokukhangisa lokhu kwakuyi-accent yamanzi. Yiqiniso, lokhu akukwazanga ukushiywa ngaphandle kokunakwa. Abantu baseLondon bakhononda kakhulu ngobunzima obubuhlungu obuwa phezu kwabo emabhokisini amakhulu. Ngenkathi le nqubo iqhubeka, izingubo zezimfashini, izicathulo, izikhwama kanye namafutha Isixhumanisi saseFrance sahamba njengamaqebelengwane ashisayo!
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Ukukhangisa okudabukisayo kwenziwe umsebenzi walo. Imali yenkampani isuke ibe yinto enhle kakhulu. Ama-mods nabesifazane befashini babelinde emigqeni yokuthenga ingubo, izicathulo noma i-French Connection t-shirt ngesifingqo esicasulayo. Namuhla, umshicileli waseBrithani unamalayisensi ahlukahlukene okuvumela ukuthi ungavelisi izembatho, izesekeli, izicathulo namafutha kuphela, kodwa futhi utshwala, ngisho namakhondomu.
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Nginenkampani yeFrance Connection nesiteshi sami somsakazo. Kodwa ngo-2006 umkhiqizo nomunye umkhankaso wokukhangisa ovusa amadlingozi ngamantombazane amabili okuzibandakanya ngokobulili okungewona wendabuko waphinde wazithola eseceleni kwesikhalazo. Ngokusobala, isihloko se-fcuk sesiphelile. Namuhla, izingubo zenkampani yaseBrithani zihamba ngaphansi kwegama lokuqala loFrance Connection.
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I-stylish evamile
Izembatho, ezidalwe abakhi bomkhiqizo waseBrithani, zinekhwalithi ephezulu. Yenzelwe impilo yansuku zonke. Ububanzi beminyaka lapho imikhiqizo yomkhiqizo ibalwa khona kufinyelela eminyakeni engu-35-40, kodwa abesifazane asebekhulile bazokwazi ukugcwalisa ikhabethe labo eliyisisekelo . Izigqoko, iziqongqo, amabhulukwe kanye namashothikhathi akuvumela ukuthi udale izithombe zansuku zonke eziphathekayo , ezigcwele umoya we-UK, nezicathulo, amabhuzu ezinyawo, amalahle, ama-slip kanye nezicathulo Ukuxhumeka kweFrance kuzonikeza induduzo engaqiniseki. Iqiniso lokuthi imikhiqizo yalolu hlobo ifanelwe ukunakwa ibonakala yizingcoliso eziningi zezinkanyezi ezidume emhlabeni wonke emigwaqweni yedolobha ezembatho ezivela kuFrance Connection.
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