Izinkulungwane zezinkampani emhlabeni wonke zikhiqiza imikhiqizo yezingubo, kodwa bambalwa babo abangaziqhayisa ngekhulu lekhulu leminyaka kule nsimu. I-Norwegian brand Helly Hansen ingenye yezinkampani ezinjalo. Yasungulwa ngo-1877 nguHelly Hansen nomkakhe uMaren Margaret. U-Hansen wayazi kahle ukuthi izimbatho kufanele zigqoke kanjani ukugqoka ngaphansi kwezimo ezimbi kakhulu, njengoba wayengumphathi wesikhathi eside. Ukwakhiwa kobuchwepheshe kanye nobuchwepheshe obuqaliswe ekukhiqizeni, kwaholela ekubeni izambatho zikaHelly Hansen zaqala ukujabulela isidingo esivela kubadobi, abadobi, befuna ukuhamba ngemikhumbi kanye nokuhamba ngezinyawo. Phakathi neminyaka emihlanu yomsebenzi uHansen wakwazi ukuthola izinhlamvu ezingaphezu kwezinkulungwane eziyishumi zokukhiqiza. Kakade ngo-1878 inkampani yaba umnikazi we-diploma ngokuphumelela okuvelele embukisweni weParis Expo. Kusukela ngaleso sikhathi, i-Southwestern ekhethekile, isivunguvungu kanye namaJackets eHelly Hansen athunyelwe eYurophu. Imikhiqizo ye-brand yaseNorway yayihloselwe ekuqaleni ukuze iphile futhi ihlengelwe ezimweni zemvelo ezimbi. Namuhla, abahluleli bebhizinisi lomndeni wakwaHansen banweba kakhulu ububanzi. U-Helly Hansen ukhiqiza izicathulo, izinto ezizimele nezingaphandle, okuyizinga eliphezulu nokusebenza.
Izingubo zezimiso ezimbi kakhulu
Kulula kakhulu ukuchaza impumelelo kaHelly Hansen. Izambatho ezikhiqizwa yinkampani ziyinkimbinkimbi kakhulu futhi zikwazi ukugqoka. Uma ngabe imoto yokuqala kaHelly Hansen yayingenwe ngamafutha e-linseed engazange avumele umswakama, amamodeli wanamuhla ngamanzi aphikisayo amanzi ayinguquko emhlabeni wezembatho! Ekupheleni kwekhulu lama-20, ubuchwepheshe bukaHelly Hansen bakhetha ukugqoka okhethekile kohlelo lwe-3-Layer, futhi ngo-1949 - i-helox ye-polyvinylchloride elicolekileyo kakhulu. Ngenxa yokwethulwa kwalobu buchwepheshe, isidingo sokufaka ingqimba yesigqoko sezingubo zokugcoba ngamafutha sesinyamalale! Indwangu engabonakali yelineni ekhonjiswe ejacket, ejazi, epaki noma e-Helly Hansen raincoat, yenza izingubo zangaphandle zingenakuvuthwa umoya wokubhoboza, uthele imvula neqhwa.
Olunye ukutholakala ezweni lezindwangu kanye nokukhiqizwa kwezembatho ezikhethekile kwakhiwa uketshezi olubomvu. Lezi zinto zasebenza njengezingqimba ezintsha zokugcoba, ezanikeza izingubo zangaphandle ngokushisa. Ngaphezu kwalokho, uboya obunamafutha obunzima kakhulu buthakathaka isisindo samajack kanye nezinsimbi zomlilo. Abasebenzi bezinkampani ezihamba phambili zomhlaba benza umsebenzi odlulele, babonga izingubo zikaHelly Hansen.
Izingubo zokuphila nezemidlalo
Ukwethulwa ngo-1980 kwezobuchwepheshe uHelly Tech wanda kakhulu izilaleli zenkampani uHelly Hansen. Kusukela ngalesi sikhathi izambatho zaqala ukukhanya, ziphefumula, zingenamanzi futhi ngesikhathi esifanayo zihle. Labo abathanda imidlalo futhi bahola ukuphila okusebenzayo, basheshe bazuze lezembatho zokugqoka. Eminyakeni embalwa kamuva, wakhethwa ngamadada amadolobha. Amakhanda amadoda abe amaphayona. Naphezu kokuthi babenzima kakhulu, izimo zenyakatho ye-UK zashesha ukuthola into entsha. Ngemva kwesikhashana, izigqoko zikaHelly Hansen zangena emfashini, zinikezela lolu hlobo ngothando olukhulu lwabantu.
Imikhiqizo yenkampani yaseNorway isivele isinyamalale kusukela ekutheni okuyingqayizivele, njengangaphambili. Ukusetshenziswa kobuchwepheshe be-hydrophilic ne-microporous - ingabe lokhu kuyisizathu sokuphumelela? Namuhla, ngaphandle kwezingubo zangaphandle, u-Helly Hansen ukhiqiza izicathulo, ama- sneakers , amabhuzu asele aqinile njenge "abandulele" bawo, akhiqizwa ekhulwini lokugcina kulabo abahlala eduze kwesigaba sokufutheka kanye nentando yokuwina.
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