Ngolunye usuku umculi odumile uBeyonce wamangala ngempela abalandeli bakhe: wabeka uhlu lwemidlalo, yena ngokwakhe owadala. Ukusebenza kule qoqo kwaphela cishe iminyaka emibili, futhi kwabizwa ngokuthi "i-Ivy Park".
Iphupho eligcwaliseka
U-Beyonce ungumdlali oshisekayo wokwakha abadwebi be-trade mark "Topshop", futhi izinhlelo zokusebenza embonini yefashini zimbi kakhulu kumculi. Yingakho uBeyoncé wakhetha umdayisi waseBrithani uPhilippine Green, onomnikazi wefashini, ngokubambisana.
Engxoxweni yakhe yamuva, umculi wathi uvakashele umqondo wokwakha iqoqo lakhe lemidlalo isikhathi eside futhi akazange amnike ukuphumula. Nokho, ngenxa yokusekelwa kukaFiliphu, iphupho liye lagcwaliseka ekugcineni, futhi umculi angakwazi ukuletha iqoqo lakhe lokuqala ngokuziqhenya. Ihlanganisa izinto ezingu-200 ezihlukene: izikebhe zomoya, ama-T-shirts, ama-shorts, ama-sweat sweat, ama-leggings, ama-tops nokuningi okuningi. Lapho kunombuzo mayelana nokuthi ngubani ozobe emele ukuqoqwa futhi avele ekukhangiseni, u-Beyonce wanikela ngokuzikhethela kwakhe. Umnikazi we-trademark "Topshop" uthande lesi sinqumo, futhi ukusebenza kumkhankaso wokukhangisa waqala.
Funda futhi- UBeyonce unethempeli layo
- U-Chloe Green okhulelwe ulungiselela umshado noJeremy Mix
- 20 izisulu zefashini, okuyisikhathi sokusindisa, kuze kube sekwephuzile kakhulu!
I-Photoshoot iphumelele kakhulu
Ngenxa yamafomu amahle, umculi wayebukeka ehambisana kakhulu nezembatho zemidlalo. Okumangalisa kakhulu kwakuyisithombe emasongweni. Lesi isithombe sokuqala uBeyonce eshicilelwe ku-Instagram, esinesixhumanisi sekhasi lomkhiqizo omusha. Ngaphansi kwelanga, leli khasi lithola abhalisile abangaphezu kuka-70 000, okusho ukuthi isinqumo sokudubula umculi njengomuntu "Ivy Park" ukuhamba okuhle.
Ukuthengwa kweqoqo lezemidlalo yeBeyonce lizoqala ngo-Ephreli 14, futhi ungathenga izingubo ku-NordStrom, TopShop, Zolando nabanye abaningi.
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