Abathandi bemidlalo yezemidlalo banenhlanhla kakhulu, ngoba ngisho nasebusika asikho isidingo sokushintsha izicathulo zabo ezizithandayo. Ukuthenga amabhuzu nezinyawo zezinyawo akuseyona isidingo ngenxa yokubukeka kwezicathulo ezipholile nezifudumele. Abaqambi be-brand yaseMelika eyaziwa kakhulu e-Adidas bayakujabulela ukuhlangabezana nabesifazane abafake imfashini, bekhulula iziqoqo ezintsha zezicathulo ezifudumele ezikhathini zangekwindla-ebusika, okuhambisana ngokuphumelelayo nezithombe edolobheni nasesitayela semidlalo. Amabhoti ebusika ase-Adidas (Adidas) ekukhangiseni akudingi. Njengeminye yemikhiqizo yenkampani evelele, ihlukaniswa ngumklamo wesimanje onomdwebo ohlangene nemikhuba yamuva yemfashini, futhi ikhwalithi yezicathulo ze-Adidas ihlale iphezulu.
I-Comfort Lines
Izinkathi zonyaka zezefashini zishintsha, izinhlobonhlobo ezintsha zezicathulo zabesifazane zivela, kodwa into eyodwa ayiguquki: ikhwalithi yendabuko engabonakali yokusebenza, esekelwe kwinhlanganisela enhle yezobuchwepheshe zanamuhla nezinto eziyingqayizivele. Uphawu lwe-Adidas lunikeza amantombazane nabesifazane ikhwalithi namabhodlela afudumele azoba usizo ekugijimeni ekuseni, ukuhamba ngezinyawo, kanye namaholidi asebusika asebenzayo. Ukwakha amamodeli amashadi asebusika ngesigamu esihle sesintu, bobabili uStella McCartney no-Edzi Yamamoto babeka isandla sabo. Uma izinhlobonhlobo ezinikezwe i-Adidas nguStella McCartney uchungechunge ngokugcwele ngokuhambisana nesitayela semidlalo esingahle sibheke kalula, izicathulo ezidalwe ngu-Edzi Yamamoto ziyisibonelo sobuhle nobufazi. Ama-boots-snickers emgodini, owenziwe ngesikhumba sangempela kanye nezinto eziphezulu zokwenziwa kwezakhi ezenziwe ngesitayela sombala, kuyoba ukuhlanganisa okuhle kakhulu kwisitayela sasegadini noma isitayela se- glam rock .
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Imigqa eyinhloko yezicathulo ze-Adidas (Outdoor, Originals, Running) ihlanganisa umqondo wokusebenza nokududuza, ngoba inhloso yendima ngayinye ukugcina ukushisa, ukudala umoya omsakazo oluhle futhi ususe umswakama owedlule. Ngenxa yesitayela esingenakuqhathaniswa nesibukeka kalula, esihlangene nezikhwama ezifudumele, "i-Adidas" ingabizwa ngokuthi i-godsend yangempela yowesifazane ngamunye. Uma ku-wardrobe yakho ngelinye ilanga kuzovela efudumele emashumini eminyaka edlule izicathulo ezifudumele ezidalwe iqembu labaklami abanamakhono ezinkampani yaseMelika Adidas, ngeke ukwazi ukuguqula abanye!
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