I-Pepe Jeans brand iyaziwa emazweni amaningi emhlabeni. Ukuthandwa kakhulu kwemikhiqizo yalo mkhiqizo kubantu abasha. Kodwa izinto ezikhiqizwa yinkampani zihlukile kakhulu futhi zangempela ukuthi kusukela esitolo azihambanga nezitolo ezithengisa abesifazane abasha kakhulu noma abathengi abathengi abavuthiwe.
Umlando wokubonakala komkhiqizo wezingubo zePepe Jeans
Lo mkhiqizo wabonakala eLondon eminyakeni engaba ngu-50 edlule. Ekhulwini lama-70 leminyaka lama-20 izingubo nale ilebula kuboniswa umoya wesithakazelo wobusha.
Umsunguli wenkampani ye-denim - uNitin Shah wakhetha le "i-jeans line" hhayi ngengozi - ngaphambi kokuthi asebenze iminyaka eminingana njenge-agent yokuthengisa ekukhiqizeni i-denim futhi wathengisa imikhiqizo yakhe.
Lo nyaka wawungelona ize ngeNitin. Wafunda ukuqonda indwangu, wafunda izimfihlo zokuthunga i-jeans nokuzinakekela. Ngaphezu kwalokho, wathola okuhlangenwe nakho okuyigugu ekuthengiseni izimpahla. Njengoba ekwazi lolu lwazi, uNitin Shah wahlela futhi wahola ibhizinisi lomndeni, ethatha abafowabo ebhizinisini. Ukuphumelela akuzange kuthathe isikhathi eside, ngenxa yokuthi lowo osomabhizinisi osanda kukhishwa wacabanga, waze wazikhethela izilaleli, okwaba yindawo engakahlelekile eLondon, nendawo yokudayiswa - emakethe yasePortobello, lapho lezi zilaleli zazikuthanda kakhulu ukugqoka.
Naphezu kokufunwa okuhle, kwakungemva kweminyaka engaphezu kwengu-10 ukuthi leli qembu lihambe ngaphesheya kwe-UK futhi i-jeans yabesifazane i-Pepe Jeans ingazama kumaJalimane namaMelika.
I-Assortment yenkampani
Eqiniswe ezweni le-jeans, uNitin Shah wanquma ukwandisa uhla lomkhiqizo. Namuhla ku-assortment yezinkampani zePepe Jeans izicathulo, amabhantshi, izingubo, izesekeli ezingavamile nezezintandokazi. Abaningi balaba besifazane bayothanda lezi zinto, kubandakanya:
- labo abazisa induduzo, okuyingqayizivele futhi ekhanyayo, kodwa hhayi umklamo wokubamba;
- labo abathandana nobusha babo futhi ngeke bahlukane nalo;
- labo abakhetha isitayela esizimele , kodwa bengacabangi ngokusho okuhlukile;
- labo abafuna ukubheka isikhumba esincane, kodwa hhayi sihlambalaza.
Namuhla i-pepe Jeans ayiyona nje i-denim, kodwa yonke into ehlangene nayo- phansi amacaka , ama-knitwear, ngisho namajackethi esikhumba I-Pepe Jeans isibe yinto evamile emashalofini ezitolo.
Abadumile abaningi bakhetha lo mkhiqizo, isibonelo, uN. Vodyanova, L. Casta, K. Moss, E. Kutcher. Mhlawumbe, kufanele uthathe isibonelo nantombazane owazi okuningi mayelana nemfashini, ikakhulukazi kusukela manje njengamanje kunezindawo zokuthengisa zePepe ezweni lethu.
Iqoqo elisha le-Pepe Jeans
Ngonyaka kabili inkampani iyathokozisa abalandeli bayo ngemibono emisha ehambisana nezingubo. Yiqiniso, umgqa oyinhloko, naphezu kwenqubomgomo yenkampani ehlukahlukene, yize kunjalo. Iqoqo yakamuva libuye linikeze abesifazane abanekhwalithi, bekhululekile, ama jeans amahle. Ekhiqizwa eNgilandi, ahluke kuphela ngekhwalithi yeNgisi yeqiniso, kodwa futhi ehlukile ekuklanyeni okukhangayo.
Ukuqapha okukhethekile kufanele kuhokhwe kuma-jeans nelebuli uPatricia Pepe. Isiqondiso sase-Italy senza izinto zayo ezinhle kubafazi abaphumelelayo nabancane. U-Patricia Pepe uyinhlanganisela ye-chic kanye nokulungiswa, lokhu kuwumzamo ophumelelayo wokuveza ubukazi nesimo sengqondo.
Ngokuqinisekile ngeke uzisole ngalokhu kutholakala futhi uzogqoka le nto ngenjabulo enkulu, ngoba i-jeans ihlezi ngokuphelele kulo mdwebo, ihluke ekutshaleni nombala. Ngendlela, ngenxa yokwengezwa kwezinto ezincane zokwenza izinto, kuhle kakhulu kumantombazane anomfanekiso ongaphelele.
Ngaphandle kwe-jeans, iqoqo elisha libuye linikeze nezinye izinto ezinhle, ezicacile, ezipholile ezizokwazisa wena, indawo yakho, ongakwazi ukuhlobisa isithombe, ukuhlukanisa nesixuku, ukunikeza umqondo wokuzethemba nokwehlukile.
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