Igama elibizwa ngeBenetton emhlabeni wonke liyaziwa wonke umuntu namuhla. Yile nkampani enkulu kunazo zonke zokugqoka. Inzuzo yalo yonyaka cishe i-euro eziyizinkulungwane ezimbili. Izingubo, izicathulo nezesekeli ukuthi lezinkampani zenkampani yase-Italy zihlale ziyimfanelo futhi zihlelekile. Imibala ekhanyayo iwuphawu olugqamile lomkhiqizo. Iqoqo ngalinye le-Benetton lihlukile kulohlobo lwayo, oluthile futhi olungenakulinganiswa. Ithimba lokwakha lihlale likwazi ukumangala umthengi, engenzi nje kuphela imfashini, kodwa futhi nezinto ezisebenzayo, ezikhululekile.
Umlando Wokunqoba
Umlando wokudalwa nokuthuthukiswa kweBenetton uyathandeka futhi uqobo. Ifundiswa ngisho nasezifundweni zezomnotho emaunivesithi aseStanford naseHarvard. Futhi konke kwaqala nge-sweatshi ephuzi ephuzi ephuzi, eyanika uJulian umfowabo uLuciano Benetton. Ngaleso sikhathi, ngo-1965, nomqondo wokudala ibhizinisi. Inkampani Benetton ithuthukiswe ngempumelelo nangokushesha. Kusukela eminyakeni engu-80, lo mkhiqizo udumile emhlabeni wonke. Inethiwekhi enkulu yezitolo yanikeza umphumela wokunqoba. I-Benetton inkampani nomlando wayo kuyisibonelo sokulingisa osomabhizinisi banamuhla namakhono okudala.
Imithetho yemikhiqizo evela eBenetton
Izambatho zebesifazane iBenetton yenziwa ngesitayela se-classic, esivamile, se-retro ngisho nokuhle. Abaqambi basebenzisa ama-fabrics ahlukahlukene: ukotini, i-cashmere, i-mohair, i-linen, ikotini, uboya, i-viscose kanye nabanye.
Izembatho ze-Benetton 2013 ezithakazelisayo, ezikhululekile futhi, njengoba njalo, zikhanya. Eqoqweni leBenetton spring-summer 2013, kugcizelelwa kwindlela yokugqoka yabesilisa. Omunye umkhuba wezinkathi kukhona iziketi zemikhankaso nezifushane. Ungakhohlwa mayelana nezesekeli. Lezi izibuko zelanga, i-neon pantyhose, ama-scarves amakhulu, ama-turbans, izigqoko zangempela. Abaqambi uBenetton bafuna ukutholakala kwesigxobo esinamasongo. Umkhiqizo weBenetton unikeza izicathulo ezisezingeni eliphezulu. Izicathulo, izicathulo ze-ballet, izicathulo zesikhumba, izindwangu zetekisi kanye ne-leatherette zihlala zihamba kahle futhi zisebenza kahle.
Iqoqo elisha
Eminye imibala ye-United line yeBenetton iqoqo elisha selivele livele. Lezi zindlela ezibucayi, zothando, nezinhle. Zenzelwe ukugcizelela zonke izinto zesifazane nobuhle. Abaqambi badlalwe ngemibala nemithunzi. Imfashini eningi kakhulu yi-peach, ukhilimu, ophuzi, umhlaba, omhlophe, ompunga, kanye nemibala ye-emerald, i-fuchsia, i-mandarin, i-poppy nesibhakabhaka. Izingubo ezihlotshiswe ngazo zonke izinhlobo zemifanekiso, imivimbo, amaphethini weJomethrikhi.
I-Jeans Benetton - lena inkampani ye-chip. Esikhathini esisha, lo mkhuba uzoba amabhulukwe amancane futhi afushane ama-jeans e-sexy ama-shorts aphuzi, obomvu, obomvu, i-orange ne-blue.
I-Benetton jackets njalo i-mega-stylish. Esikhathini esisha, izembatho zesikhumba ze-biker, onobuhle bezimvini, amabhantshi angenamikhono kanye namabhantshi enemibala ayathandwa.
I-Benetton yenkampani kanye neqoqo layo elisha liwuphawu lokuphumelela nobukhulu bomhlaba wonke.
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