I-Gap ingomunye wabakhiqizi bezimpahla ezidume kakhulu emhlabeni. Wazalelwa eMelika, i-Gap ihlanganisa izimiso zendabuko: ikhwalithi, isitayela, okusebenzayo.
Kungenxa yomlando wokuthuthukiswa kweGap brand kanye nezici zokugqoka kwabesifazane, futhi sizoxoxa ngalesi sihloko.
Umlando we-Gap
I-Jeans Gap - uphawu lwangempela kanye nomkhiqizo oyinhloko wenkampani. Umqondo lo mkhiqizo wavela ngo-1969, lapho uDon Fisher, umsunguli wenkampani, ezama ukungaphumeleli ukuthola ama jeans afanele ezitolo eSan Francisco.
Kanye nomkakhe uDoris, wanquma ukuhlanganisa ngaphansi kophahla olulodwa izinhlobonhlobo ze jeans ukuze wonke umuntu athole umbhangqwana ngokuthandayo.
Ngaphezu kwalokho, isitolo sokuqala salowo mkhiqizo wawubandakanye nokuthengiswa kwamakhasethi omculo namarekhodi e-vinyl. U-Alas, ukuba abe umholi we-Gap emakethe yomculo ehlulekile, kodwa emakethe yemfashini inkampani yasheshe yathola ukuthandwa. Phakathi nonyaka wokuqala wokuba khona kwayo, inzuzo evela ekuthengiseni kweqoqo le-Gap idlule amadola ayizigidi ezimbili zase-US. Ngokuhamba kwesikhathi, izitolo ze-Gap eziningi futhi eziningi zavela kulo lonke elaseMelika, futhi kungekudala inethiwekhi yabo isakazeka kwamanye amazwekazi.
Kusuka eqenjini elincane lomndeni, i-Gap isibe yisigqila sembonini yemfashini - Gap Inc. Kuze kube manje, inkampani inezinhlamvu ezinhlanu ezinamandla kunazo zonke: I-Gap, iPiperlime, i-Old Navy, i-Banana Republic, i-Athleta. Ngaphandle kwezitolo zezinketho, izitolo eziningi ze-intanethi ziphumelela kakhulu.
I-Gap ngo-2013 iyinethiwekhi enkulu yamazwe angaphandle, izinkulungwane zabasebenzi, abasebenzi bayo abakhi bezinkampani kanye nokuvuselela okuqhubekayo kokubili izitayela nezitayela kanye nokusebenza kwezembatho.
Ukuhlelwa kwe-Gap kunwetshiwe kakhulu - manje awukwazi ukuthola ama-jeans kuphela, kodwa futhi ama-T-shirts, amajackethi, amahhashi, ama-shorts, iziketi nezigqoko ze-Gap. Ngaphandle komugqa ovamile wezinwele ze-jeans, ububanzi be-Gap buhlanganiswe ngezimpahla zomugqa we-GapMaternity (yabesifazane abakhulelwe) ne-GapBody (izingubo zangaphansi nezingubo zokulala). Ngaphezu kwalokho, kwakukhona imigqa ehlukene yezingubo zezingane babyGap kanye neGapKids, kweso kwanqoba uthando lwabathengi ngokusebenzisa inhlanganisela yokubukeka okukhangayo, izindwangu zekhwalithi kanye nokusebenza okuhle nokusebenza.
Ngenkathi ikhona khona inkampani iye yabambisana ngokuphindaphindiwe nabaningi abadumile kanye nabadwebi befashini, banqotshwe izizukulwane ezigcwele ngezimakethe zayo ezingakhohlwayo kanye nezilogizo. Izimpahla ze-Gap zivame ukuvela kumafilimu e-Hollywood, futhi ziphinde zivuselele ukuthandwa kohlobo.
| | | |
| | | |
Iqoqo elisha le-Gap
Ithonya likaGap ekuthuthukiseni ukuqonda kwanamuhla isitayela nemfashini ngokungangabazeki kakhulu kakhulu: kwakuyi-Gap eyaqala ukuphakanyiswa kwezinwele zekhaki, isitayela sehhovisi samahhala, i-chic ekhululekile. Abaqambi balo mkhiqizo nabo "benza umzamo" wokwakha uhlobo olusha lokugqoka okungavamile - okungajwayelekile, kodwa oluhlelekile futhi oluhle kakhulu.
Abaqambi i-Gap banikeza abesifazane bezemfashini ehlobo lika-2013 ukugqoka amakhantshi-khaki enemibala (kulesi sikhungo - hhayi umbala, kodwa uhlobo lwama-brous), ama-polo shirts amahhala aqoshiwe futhi ahambisana nesithombe ngezimpaphe ze-ballet nezigqoko ezigcwele. Lesi sithombe sifanelana kahle nemifashini emikhulu yehlobo, okusho ukuthi ukuthandwa phakathi kwe-fashionistas kuqinisekiswa. Ngaphezu kwalokho, iqoqo lehlobo i-Gap ligcwele izingubo ezihlukahlukene (kufaka phakathi izingubo zokugqoka , kanye nama-sarafans angama-A).
Izindwangu ezisemqoka zonyaka, ngokusho kukaGap, ziyi-denim (futhi inguqulo yayo elula kakhulu), izindwangu zamehlo nezindwangu (zombili izingqungquthela kanye neziprints noma amaphetheni abhalwe).
Ngaphandle kwemibala ejabulisayo, ku-Gort okuningi kwe-classic kanye ne-pastel shades.
Ezinhlobonhlobo ezinjalo zokukhetha zizosiza abafaki ukudala izithombe ezihlukahlukene: kusukela ezemidlalo noma kwansuku zonke, ukuya emthonjeni noma e-safari.
| | | |
| | | |
