Inkampani yesiFulentshi iLacoste ihlale ihlotshaniswa nokunambitheka okungacacile nesitayela esicwengile. Noma yimuphi owesifazane uzojabula ngokuba ngumnikazi wezingubo noma izicathulo ezikhiqizwa ngaphansi kwalolu hlobo.
Izitolo zezinsikazi zeLacoste
I-brand Lacoste yaqala umlando wayo wokuba khona kusukela ngo-1933. Yayisungulwa ngumdlali owaziwayo we-tennis uRené Lacoste, abezindaba abambe igama lesidlaliso esithi "Alligator". Lokhu kuchaza ukusetshenziswa kwesithombe senkokodla njengenkampani yenkampani.
Phakathi neminyaka, lo mkhiqizo awuzange ulahlekelwe ukuthandwa kwawo phakathi kwabalandeli abaningi futhi ujabulele ukuqashelwa nokufunwa njalo phakathi kwabathengi emhlabeni wonke.
I-Shoes Lacoste inezici ezifana nobuhle, ukubukeka kahle, ikhwalithi engapheli futhi induduzo enkulu kakhulu. Ama-moccasins e-Lacoste kulokhu ayenjalo.
Kunezici ezilandelanayo ezilandelayo ezihlangene zabesifazane abasuka eLacoste:
- umklamo omuhle, ucabanga ngemininingwane encane kakhulu. Isisekelo sithathwa izitayela zezinyawo zesi-classic ezikhethekile kulolu mkhiqizo. Ngesikhathi esifanayo baxhaswe ngempumelelo ngemininingwane yokudala eyenziwa ngabakhiqizi abasha abanamakhono abathintekayo izitayela zamuva zetfashini;
- induduzo enkulu yezicathulo. Lokhu kufinyelelwa ukuthi isihlangu sesimodeli ngasinye sakhiwa ngendlela ekhethekile, ukuze ucabangele izici zesimo somzimba. Ngenxa yalokhu, kuma-moccasins Lacoste ungenza ukuhamba kunoma yikuphi ukude futhi uzigqoke kusukela ekuseni kuze kuhlwe, ngaphandle kokuzwa ukhathele;
- sebenzisa ekwakheni izicathulo eziphezulu zezinto ezibonakalayo zekhwalithi ephezulu. Lokhu kuvumela isikhumba ukuba siphefumule futhi sihlale somile ngisho nangaphansi kwemithwalo esindayo kakhulu;
- imibala ehlukahlukene yezinhlobo zama-moccasins.
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