Umlando wokudala kukaNike waqala ngo-1964, lapho umfundi eYunivesithi yase-Oregon nomgijimi wesikhathi esithile emakhilomitha ambalwa uPhil Knight, kanye noBill Bowerman, umqeqeshi wakhe, beza necebo elihle lokuthengisa izicathulo nezindleko. Ngonyaka ofanayo, uPhil waya eJapane, lapho asayina khona isivumelwano no-Onitsuka ngokunikezwa kwezitebe eziya e-US. Ukudayiswa kokuqala kwenziwa ngokuqondile emgwaqweni ukusuka ku-micro-van ka Knight, futhi ihhovisi laliyigalaji. Khona-ke i-firm yayikho ngaphansi kwegama leBlue Ribbon Sports.
Ngokushesha, uPhil noBill bajoyina umgijimi wesithathu nomphathi wezentengiselwano uJeff Johnson. Ngenxa yendlela ekhethekile, wandisa ukuthengisa, futhi washintsha igama lenkampani e-Nike, ebiza inkampani ngokuhlonipha unkulunkulukazi onamaphiko wokunqoba.
Ngo-1971, emlandweni we-Nike, kwenzeka isenzakalo esibalulekile - ukuthuthukiswa kwe logo elisetshenziswa namuhla. "I-Roscherk" noma iphiko lenkampanikazi kaNike lakhiwa ngumfundi eYunivesithi yasePortland - uCarolina Davidson, owathola imali encane engama-dollar angu-30 kuphela ekudalweni kwakhe.
Izinqubo zomlando
Emlandweni we-Nike brand, kunezinto ezimbili ezihlakaniphile eziye zaletha impumelelo ethile nokuthandwa kulo mkhiqizo. Ukukhula okusheshayo kokuqala kwenkampani kwaqala ngo-1975, lapho uBill Bowerman ekhuphuka khona yedwa eyaziwayo ebuka umgodi wensimbi yomkakhe. Kwakuyizinto ezintsha ezavumela ukuthi iqhamuka liqhubekele kubaholi futhi lenze ama- Nike amashiya athengise kakhulu eMelika.
Ngo-1979, iNike yaqala ukuthuthukiswa kwesimo senhlalo: isakhiwo somoya esakhelwe ngaphakathi eseza imigqa yezinsizakalo zesihlangu. Lezi zinto ezintsha, ezakhiwe ngumqondisi womoya uFrank Rudy, zasebenza njengesizathu sokudalwa kwezingqungquthela ezivelele zomhlaba zeNike Air sneakers.
Izinsuku zethu
Namuhla, uphawu lwe-Nike luphawu lwemidlalo, futhi umlando walo kuze kube namuhla ucebile emaqinisweni athakazelisayo. Isibonelo, esikhathini esizayo esiseduze inkampani inomsebenzi ohlangene no-Apple. Bombili bazokhulula ubuchwepheshe be-hi-tech - lawa amasinki nomdlali olalelwayo oxhunyiwe komunye nomunye.
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