Ubuhlobo obuphakathi kukaNike noDrakake buzophela kanjani?

Ngokuvamile ezinkundleni ze-rap rap, isithombe esine-logo ye-Adidas saqala ukuvela. Amaqembu omculi isikhathi eside ayazi ukuthi isikhathi eside wayegqoke izingubo kuphela zeNike, kanti u-Adidas wayengumholi we-Kanye West. Manje isimo sesishintshile futhi uDrakake akafihli "lezi zinhlamvu ezintathu" ezithombeni zakhe ezishicilelwe kwinethiwekhi. Ngakho ngesonto eledlule, abasebenzisi babone izithombe ezimbili ngesikhathi esisodwa, lapho i-rapper ivele khona ku-Adidas ibhulukwe. Kwenzekani? Ingabe uDrake ugcina ekuthengiseni umkhiqizo wakhe othandekayo ngokuthi "amacala amathathu"?

Ukushicilelwa kusuka ku-champagnepapi (@champagnepapi)

Khumbula ukuthi ngo-2016, uDktake uthumele nge-akhawunti yakhe isithombe esithombeni se-Pink of Juventus yase-Italian. Wonke umuntu uyazi ukuthi lezi T-shirts zikhiqizwa yi-Adidas. Kodwa-ke, u-Aubrey usebenzisa i-logo ye-brand ebizwa nge-Photoshop futhi ahlale eqiniso ku-Nike.

Ukushicilelwa kusuka ku-champagnepapi (@champagnepapi)

"Umdlalo esangweni elilodwa"

Kodwa, ngokusobala, kuze kube yimanje, isimo sesishintshile ngokuphawulekayo futhi umqashi waseCanada akasasafihli lokho i-Adidas egqoka khona kwi-instagram noma ekuphileni kwansuku zonke. Muva nje, uDrake uye wabonwa ngokuphindaphindiwe emidlalweni yezemidlalo, nakwezingcweti ze-YeezySeason 4. Kungenzeka ukuthi ubudlelwane nomkhiqizo wakhe othandekayo buzoqedwa ngokuphelele, ngisho noma u-Aubrey engabambisani ne-Adidas. Ngendlela, Kanye West ngo-2013, ngaphansi kwesimiso esifanayo, waqeda isivumelwano sakhe nale nkampani yaseMelika. Ngokukhamba kwesikhathi, lo rapper wavuma ukuthi ebuhlotsheni bakhe noNike, akazange azizwe inkululeko edingekayo, eyabonisa umsebenzi ohlangene. Kungenzeka ukuthi uDktake unezimangalo ezifanayo kulo mshini, ngoba ngenkathi umculi waseMelika wase-hip-hop ekhulula iqoqo elilandelayo ngokukhathazeka kweJalimane, u-Aubrey kusukela ngo-2014 kanye no-Nike uye wakhiqiza kuphela amamodeli amathathu kwenkathi yonke yesivumelwano.

Funda futhi

Kubonakala sengathi ukuhlukaniswa kokugcina komqaphi, ukhathele ubudlelwane obunamaceleni, ne-Nike brand kusele isikhathi nje. Kodwa inkampani yaseMelika ngeke ishiywe ngumuntu olahlekile - noVerilil Ablo akhipha amaqoqo amasha ama-sneakers kaningi kunokuthi agqoke abalandeli bomkhiqizo.