Izinkinobho seziye zaphela isikhathi sezicathulo zezemidlalo ukuya esigabeni sosuku nosuku. Bathi, abajwayele isitayela se-cashew , manje bakhiqizwa abakhiqizi befashini nabakhiqizi abadumile bezingubo. Phakathi kwemikhiqizo emikhulu yomhlaba jikelele, izindebe zeFila zisezingeni eliqinile.
I-Fila: umlando wokwakha umkhiqizo
Inkampani Fila yadalwa ekuqaleni kwekhulu leminyaka eledlule e-Italy futhi wathola igama layo ngesibongo sabasunguli bayo - abazalwane Phil. Ekuqaleni kwakuyinkampani yokugqoka, ngakho-ke kwanezelwa ukukhiqizwa kwezingubo zangaphansi, futhi eminyakeni engu-62 ngemva kokubonakala kwayo ngo-1973, umsebenzi oyinhloko yenkampani kwaba ukukhiqizwa kwezemidlalo (ikakhulukazi i-tennis). I-logo yakhe yokuqala yabonakala: "F", ehlanganiswe ngesikwele. Izambatho zalesi brand zazikhululekile, zihlelekile futhi, nakanjani, ziphezulu. Ngaphezu kwalokho, ekukhiqizeni kwayo, okuyingqayizivele, ngaleso sikhathi, ubuchwepheshe obungasese busetshenzisiwe.
Ukugqugquzelwa kukaFila njengomkhiqizo wezemidlalo kwasizwa kakhulu ukuthi ubuso bakhe baba uBjörn Borg, inkanyezi ye-tennis yomhlaba. Esigqokeni salo mkhiqizo, unqobe umqhudelwano we-Grand Slam izikhathi eziyishumi nanye. Isibonelo seBorg silandelwa abanye abagijimi abasayine inkontileka nenkampani ethi "Phil".
Ngokuhamba kwesikhathi, le nkampani yaqala ukukhiqiza imishini hhayi nje kuphela ye-tennis, kodwa futhi yegalofu, yokugijima, ukubhukuda, ukufaneleka. Kamuva bajoyina izintaba, i-ski nemoto yokugijima. Futhi-ke, baqala ukuthunga izicathulo zemidlalo.
Ngama-90s lo mkhiqizo wathola udumo emhlabeni wonke, futhi ngo-2003 inkampani yathengwa yinhlangano enkulu evela eU.SA. Kweminye iminyaka emihlanu, lo mkhiqizo wahamba ngaphansi kokulawula "indodakazi" yaseNingizimu Korea yaseNingizimu Korea futhi yaqashelwa emakethe yase-Asia.
Amakhaya abesifazane AbakwaFila
Inkampani uFila ikhiqiza izitebhisi zabesifazane ngezikhathi zonke. Ngokuvamile, lo modeli mhlophe, imfutho noma imnyama ngeqede eliqhakazile futhi elimhlophe noma elimibala ezindlini zezintambo zokuhlobisa. Emgqeni - izindawo ezifana nalezi:
- Ukuvuna;
- I-Velor;
- Okuyisisekelo;
- Okukhulu nokude;
- Amathiksi wezithombe;
- I-toning yomzimba;
- Ukuphila kwezicathulo.
Uma unesifiso sokuqala futhi uchitha isikhathi esiningi ezinyaweni zakho, hlolisisa imodeli ye-futuristic ye-sneaker Fila Akira. Ingubo ye-textile ixhaswe nge-plastic insert, ejikeleza unyawo ukuze i-sneaker "ihlale" emlenzeni. Ipulatifomu ephakeme ikuvumela ukuba ungakhathazeki uma kufanele uphume emgwaqweni ngokushesha ngemva kwemvula, futhi i-ethylene vinyl acetate, okuvela kuso yedwa, yenza izicathulo zibe zikhanya futhi zihle.
Yini okufanele ugqoke izinkinokazi zabesifazane uFila?
Njengoba amasinebe, okokuqala, izicathulo zezemidlalo, zizobe zihlangene kakhulu nezingubo zesitayela esifanayo. Noma kunjalo, bazobukeka bekhululekile futhi bephethe ijaji noma ibhulukwe khaki, ngehembe labesifazane, ijezi, ijazi lesikhumba . Ukugcizelela okukhanyayo emakhazeni, uma kufunwa, kungenziwa buhlanjululwe nge-accessory ohlelweni olufanayo lombala: isikhwama, isongo, namacici.
Amashoni wokugijima eFila
Kungani abagijimi bathanda izingubo zokuqeqesha nezicathulo? Okokuqala, ngenxa yokuthi kulula kakhulu ukuqeqesha. Izicathulo zokugijima zokugijima i-Fila, njengezinye imikhiqizo yezemidlalo yenkampani, zenzelwe ngokukhethekile ukuze kube lula ukuzibandakanya kuzo.
Phakathi kwamamodeli asebenzayo, okuthakazelisayo kunazo zonke, mhlawumbe, kuzoba izitebhisi zabesifazane uFila Surrei. Zingu-textile, okusho ukuthi "baphefumule kahle". I-sole flexible ine-springiness eyengeziwe ngenxa yephethini ethize yezinyawo. Futhi ziyashesha kakhulu futhi zihamba kahle: asikho isidingo sokuchitha isikhathi sokuqinisa noma ukuphoqa.
| | | |
| | | |
| | | |
