I-Aristocratism, ukunethezeka, isimanjemanje, indlela yomuntu ngamunye - zonke lezi zimfanelo zihlangene ngokwabo uhlobo lwesiFulentshi lwesiqalo sase-Italy Cerruti. Ekuboneni kokuqala, izinto ezingahambisani ngokuphelele zikwazi ukufaka le House Fashion. Ngenxa yazo zonke lezi zimfanelo, uhlobo lwe-Cerruti lwaluhlukile futhi lufunwa emhlabeni jikelele.
Ngakho, ngokulandelana
I-1881 yayiyisiqalo sokudala uphawu lweCarutti, lapho abazalwane abathathu u-Quintano, uStefano no-Antonio Cherruti banquma ukuvula ifayili yezindwangu edolobheni laseBiella (e-Italy). Inkampani uLaniaicio Fratelli Cerruti wayesebenza ekwakheni intambo yeboya ephezulu. Abathengisi bezinto ezibonakalayo baseNingizimu Afrika ne-Australia. Kodwa ifoni yayihlala kuphela ifoni uma ngo-1957 umzukulu womunye wabafowabo uCreruti Nino engakhululanga iqoqo lezingubo Cerruti for men prêt-a-porter de luxe. Ngo-1950, ngemuva kokufa kabuhlungu kukayise, u-Nino Cherruti kwadingeka ahambe ekhishini, eshiya eyunivesithi. Ngo-1967, i-brand Cherruti 1881 isusa isitolo sokuqala esiqinile eParis eMadeleine Square. Ekhulwini lama-60 ekhulwini lokugcina, cishe ingxenye yesigqoko sikaCherruti yathunyelwa e-US, eChina naseJapane. Ukukhiqizwa kweMisa yezigqoko zesilisa I-Cerruti umklami wezandla ezenziwe ngezandla ezenziwe ngokuphila ngo-1967, nowesifazane - ngo-1976.
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I-Hollywood ne-Cerruti 1881
Kusukela ngo-1985, uphawu lwe-Cerruti luye lwalusebenzisa amafilimu aseYurophu, kamuva eHollywood. Esigqokeni seCherruti, amaqhawe e-movie aphikisiwe: uJack Nicholson, uKim Bessinger, uSharon Stone, uHarrison Ford, uMarcelo Mastroiani, uRichard Gere. U-Maestro uqobo uNino Cherruti wabhala ngeziqephu zefilimu ethi "Man Cannes", "Podium" no "Svyatosha." Futhi, lo mkhiqizo awuzinaki izinkanyezi zezemidlalo, okufanele ukuthi ucabange ukuthi izingubo ze-Cerruti 1881 ziletha inhlanhla.
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Amaqoqo eCherruti
I-Cherruti eqinile idale izikhombisi ezintathu ezembatho: amadoda, abesifazane kanye nezingubo zemidlalo yezobuchwepheshe (unisex). Kwaqoqwa okuningi kwenduna yokungeza kwakhiwe. Ngenxa yekhono likaNino Cerruti, i-snobbery enhle kakhulu yangena emfashini. Ngo-1995, i-brand Cherruti yasayina inkontileka neqembu iScuderia Ferrari. Ngo-2000, u-Nino Cherrutti uthengisa isigxobo esingu-51% eqenjini le-Fin.Abathengi bamakhasimende abese bathengisa lonke ibhizinisi. Ngo-2010, uCherruti waphinde wabamba iqhaza ekusungulweni kwamaqoqo kanye nombukiso wefashini. Kodwa, ngeshwa, ekuqaleni kuka-2011 ubuholi be-Fashion House Cherruti balahleka izambatho zengubo yabesifazane.
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