Izingubo zesiFulentshi zihlale zihlelekile, zisencane, zanamuhla. Izembatho zikaMorgan zithukuthela ezivela eFrance enhle zihlanganisa uthando lokuphila, ubusha, indlela yokuphila lapho kunendawo yokusebenza nokuphumula, nobuhle obuqinile, nokungahloniphi ngamabomu.
Inkampani kaMorgan - izingubo nezesekeli ezinegama
Umkhiqizo kaMorgan wadalwa ngo-1947, igama lakhe eligcwele lizwakala njenge "Etablissements E. Morgan". Umkhiqizo wokuqala owawukhethile ekufaniseni nokuthunga izingubo zangaphansi. Lesi siqondiso sasithembisa ngaleso sikhathi - ama-pantaloons nama-corsets ayefihliwe kude, aphinde ashintshe ibhande eligcwele kanye nama-panties.
Kusukela kulo mkhiqizo waphuma ngo-1968, inkampani uMorgan yamhola waba odadewabo u-Odette Barough noJocelyne Bismouth. Njengamanje, inkampani ihola phakathi kwezinhlangano ezinjalo. Ngendlela, namuhla akhiqizi kuphela izingubo zangaphansi zabesifazane, kodwa futhi izingubo, izicathulo, amawashi, izigqoko, izikhwama.
Izici ze-Morgan Collection
Imikhiqizo yalolu qiniso iyakwazisa abesifazane emhlabeni jikelele ngenxa yokuthi abaqambi bakaMorgan bahlala bethembekile kubo isikhathi eside:
- bayacabangela imikhuba yefashini yomhlaba, engeza imibono yabo eqinile kubo;
- Uphawu lokuhweba lenkampani ukukhululwa kwezinto ngesitayela se-ethno nesi-retro - izingubo azikona nje isitayela saso, kodwa futhi zihlotshiswe ngokuhlobisa kwangempela, umcengezi;
- Lo mkhiqizi uhlakulela izesekeli zakhe ngemikhiqizo yawo.
Izigqoko, iziketi, izibhulu, ama-blouses, i-jeans Morgan igcizelela ubuntu besifazane, ubulili , ukuheha. Abaqambi benkampani bajabulise abamele abesilisa abanobulili obuhle okungenani kabili ngonyaka, beveza amaqoqo amasha, izinto ezibukeka zimangalisa hhayi kuphela kumamodeli ahamba nge-catwalk, kodwa nasemantombazaneni ajwayelekile.
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