Wonke owesifazane ufuna ukusebenzisa izimonyo ezinhle kakhulu nezinga eliphezulu. Emakethe yanamuhla yezimpahla, izinkampani zezimonyo ezihlukahlukene kakhulu zimelela imikhiqizo yazo, futhi ngamunye wabo uthi kuyindlela yabo yokuhamba phambili. Abakhiqizi bezimonyo namafutha asebenzisa imali enkulu ekukhangiseni imikhiqizo yabo kanye nokupakisha okukhangayo. Kuyaziwa ukuthi ikhwalithi yomkhiqizo wezitho zomzimba ayixhomekile ekukhangiseni nasebhokisini elikhanyayo, into esemqoka ukubunjwa kanye nezindawo, okuyikho leli thuluzi elinalo kumuntu.
Isilinganiso semikhiqizo yemvelo yezinkampani zezimonyo
Ukuze siqonde ukuthi yimaphi abakhiqizi abaveza imikhiqizo ephakeme kakhulu, umkhandlu ososayensi abavela emazweni ahlukahlukene emhlabeni wenza isifundo futhi wahlanganisa ukulinganisa kwemvelo yemikhiqizo yezinkampani zezimonyo. Ucwaningo luhileleke abakhiqizi bezimonyo zobuchwepheshe nezokuhlobisa. Umsebenzi oyinhloko ososayensi kwakuwukuba kunqume ukulinganisa kwezakhi zokwenziwa kwamakhemikhali kumanani ezendalo zemkhiqizo. Ucwaningo lwalwenziwa ngamaphini ama-perfume angama-160 kanye nezimonyo, ngayinye eyanikezela izinhlobo eziningana zemikhiqizo yayo yokucwaninga.
Abakhiqizi abahamba phambili bezimonyo zemvelo babonwa izinkampani ezimbili zaseSiberia - iScientific Cosmetological Society kanye ne-LLC SIBPLANT. Njengengxenye yezindlela zalabo abakhiqizi azikho imikhiqizo ye-petrochemical nezinye izithako zokwenziwa. Phakathi kwezinkampani eziphezulu ezingu-20 yizinkampani ezidumile ezifana ne-Live Cosmetics yaseSiberia (eRussia), uDkt .Baumann (eJalimane), i-Fora Farm (eRussia), iMirra-M (Russia), i-Weleda (Switzerland), uLab Filorga (France), uJason Natural Cosmetics (USA).
Isilinganiselwa samafemu amahle kakhulu ezithombeni
Uhlelo oluthandwayo olusentshonalanga lwe-"Passion" minyaka yonke lushicilela ukulinganisa kwamafemu amahle kakhulu okuzithokozisa kanye nezindlela zabo ngokusho kokulinganiselwa kwabafundi babo. Ukubamba iqhaza kuyamukelwa izinkampani zezimonyo emhlabeni wonke, kanye nabakhiqizi bezimonyo zezingane. Udaba lwamuva lwalo magazini lwamemezela kakhulu amathuluzi namafemu alandelayo:
- i-lipstick engcono kakhulu. Njengoba abesifazane abaningi banamuhla basebenzisa i-lipstick, i-lipstick engcono kakhulu kufanele ibe nalezi zakhiwo ezilandelayo: kusetshenziselwa kalula futhi ngokulinganayo, ayisakazeki, iqinile futhi ithambile ekuthungeni. I-lipstick enjalo ingakwazi ukuziqhayisa izinkampani zokuzithokozisa "Oriflame" (Sweden) no "Revlon" (USA);
- i-powder engcono kakhulu. I-powder engcono kakhulu inezakhiwo ezilandelayo: isetshenziswa ngokulinganayo, ikhula ngokugcwele ngendawo ye-T, ilulaza umbala wesikhumba. Umkhiqizi we-cosmetic firm of powder wabizwa ngokuthi i-Faberlic;
- isithunzi esingcono kakhulu. Imithunzi emihle kakhulu kuze kube manje yimithunzi ka Clinique. Ukuthungula imithunzi I-Clinique ayiqhubeki, ayinamathele, kulula ukuyisebenzisa futhi ibe nombala obushelelezi, omnandi;
- i-mascara engcono kakhulu. Umkhiqizi ongcono kakhulu u-Maybelline. I-Mascara esuka eMebelbell isetshenziswa kalula ngaphandle kokushiya izibungu, ayiqhubeki futhi igezwe kalula ngamanzi afudumele;
- i-shampoo engcono kakhulu yezinwele. Kulokuphakanyiswa, inkampani u-Oriflame yaphinde yaqashelwa njengowinqobe. Ukunakekelwa kwezinwele zakhe (i-shampoo ne-conditioner) ngemuva kokusebenzisa okuncane kwenza izinwele zibe nempilo enhle, zibakhanyise kahle. Futhi, ngemva kokusebenzisa i-shampoo, izinwele zidibaniswa kalula;
- isepha engcono kakhulu. Umkhiqizi wesepha enhle uhlonishwa ngu-Camay. Insipho inephunga elimnandi, alimiseli isikhumba futhi ngemuva kokusetshenziswa lishiya umphumela oshukumisayo;
- i-cream best isandla. Umenzi we-best cream ukhilimu yi-Russian cosmetics firm Velvet Handles. Ukhilimu wesandla salesi sinkampani ubambe ngokushesha, kwenza isikhumba sibe bushelelezi futhi siphumelele kahle.