I-Apple yinkampani ebukeka njengengxenye yomphakathi. Futhi kuhle ngempela! Akekho olahla iqiniso lokuthi bahlale bechitha imali enzima ezuzwa kanzima kuzo zonke izinhlobo zobuchwepheshe.
Kodwa, njengamanye izinkampani eziningi ezinkulu, i-Apple inezimfihlo ukuthi, uma kwenzeka kusakazwa, ilahlekisa isithombe esihle senkampani. I-Apple ayiyona into ebuhlungu kunanoma iyiphi enye inkampani ye-hi-tech, kodwa ngenxa yesizathu esithile abantu bayibheka ukuthi iyona engcono kakhulu. Ngakho noma cha, kungcono kuwe.
1. Kuphawulwe ukuthi i-Apple yayisebenzise izisebenzi zenceku ukudala imikhiqizo yayo.
Ngehluleka ukufinyelela ukuyekethisa ekubunjweni kwemikhiqizo, inkampani iphoqeleka ukuba isebenze ezinyathelo ezinjalo. Umsebenzi wamahora angu-24 nezimo ezimbi zaholela ekutheni abantu abaningi bazibulala ... Ngo-2016, inhlangano engeyona inzuzo i-China Labor Watch, enomsebenzi wokuvikela amalungelo abasebenzi, kusho izinkinga kumabhizinisi akhiqiza imikhiqizo ye-Apple.
2. Okumangalisa ukuthi inkampani ikhathazeke kakhulu ngokugqugquzelwa kwemikhiqizo emakethe kanye nabathengi bamakhasimende abakholelwa ekubambeni kuka-Apple kunemiphumela ehambisana nemisebenzi yayo futhi engathinti imvelo (carbon dioxide ekhishwa emkhathini).
3. I-Apple iyazi ukuthi uhlelo lokusebenza lwe-AppleMaps luyisicelo kangaka-ke, futhi uma luvele luvele manje. Abathuthukisi bale hlelo balele kanjani nhlobo?
Icala elihle: ngesikhathi sokuphuma endaweni esithinteka yi-"Irma", kwacaca ukuthi yiyiphi abantu abasebenzisa i-AppleMaps, futhi yiziphi ezinye izinhlelo zokusebenza. Owesibini wafika kumasayithi okubeka okwesikhashana izisulu ngokushesha, naphezu kwezindlela zokuhamba, lapho abasebenzisi be-AppleMaps bemi amahora ambalwa, njengoba isicelo singazilungisi. Usizi ...
4. I-Apple ithatha intuthuko emisha kakhulu namaphrojekthi.
Cishe, inkampani yakha umnyango "wenkonzo eyimfihlo" ephethe ukugcinwa kolwazi emphakathini nabasebenzi abangenawo ukufinyelela okufanele. Kuyizinkolelo zokuthi ukuhlaselwa kwenzelwe ukudalula omunye wabasebenzi benkampani enecala lokubamba intuthuko yakamuva. Kodwa lezi zingamahemuhemu nje.
5. Ungathenga imikhiqizo yokubuya ngokuqondile kumkhiqizi nge-GUARANTEE YONYAKA YONYAKA, kanye nomkhiqizo omusha womkhiqizo, okuncane kakhulu.
6. Iminye imikhiqizo ye-Apple ithi izinqubo ezihlobene nokudala i-iPhone, zivusa umdlavuza.
7. Ukuze ugweme izimo ezilulazayo, kungcono ukubeka utshani - bhala phansi noma ngenye indlela urekhode ingxoxo nabasebenzi bemnyango wezinsizakalo zamakhasimende, bese uthola ibalazwe lommeli we-Apple Genius, owafaka isicelo.
Futhi ngaphambi kokuba abanye bangashesha ukukuphika lokho abanye abakwethembisile, banikeza ubufakazi obungenakuphikiswa. Yilokho!
8. I-Apple ishiya ukukhokha intela.
Abantu bakhononda ukuthi udinga ukuphakamisa intela ngokunethezeka, kodwa kuwukuhlakanipha ukuqala nezinkampani ezifana ne-Apple. Ukufunwa okukhulu kwemikhiqizo yale nkampani e-US. Kodwa eziningi zezimpahla zikhiqizwa ngaphandle, ikakhulukazi ngaphansi kwezimo ezingaba mthethweni eMelika. Ukhokhwa kanjani imali engu-$ 14 million e-Ireland, isibonelo? Futhi lesi sihloko singaxoxa ngaso sonke isikhathi. Vele ufingqa, hhayi i-Apple enjalo nenkampani ehlanzekile ezindabeni ezihlobene nezintela.
9. I-iPhoto Uhlelo yakhelwe ukungenisa, ukuhlela, ukuhlela, ukuphrinta nokushicilela izithombe.
Okukhethwa kukho okungalungile okukodwa kanye nezithombe zakho kuzoba sesidlangalaleni. Qaphela!
10. Umkhiqizo wokugcina we-Apple wokugcina wawuyi-iPhone yokukhululwa ngo-2007.
Konke okwakhiqizwa kusukela ngaleso sikhathi kuyindlela entsha nje yesikhathi esidala. Kodwa, ngokucabangela ukuthi i-iPhone ne-iPod ithonye kanjani impilo yansuku zonke yabantu, singakwazi ukukhuluma ngezinguquko ezinkulu emgqeni womkhiqizo.
11. Isikhathi eside, i-Apple isetshenzisiwe ngamaminerali kumafoni ayo abizwa ngokuthi i-coltan (noma i-columbite-tantalite), ehlongozwayo eCongo, lapho kutholakala khona amaphesenti angu-80 egciniwe emhlabeni.
Inkampani ayikhangisi ukuthengiswa kwayo. Wake wazizwa ngedayimani legazi? Ngakho-ke lapha cishe kuyafana, kodwa esikhundleni se-diamond e-coltan enegazi.
12. Uma uvame ukugqoka, ziphatha kahle futhi ungabi namanyala, ungaba ku-Apple Store bese usebenzisa amagajethi.
Akekho oyokuxosha.
13. I-Apple ixoshe i-Samsung, ithi yeba "i-design yangaphandle ye-iPhone" - izimpawu ezifanayo zesikwele, futhi ukuvula kwenziwa ngokuhambisa umunwe wakho ngaphesheya kwesikrini.
Okuyinhloko yesimangalo kwakuwukuthola ukuthi kungenzeka yini ukwesabisa ezinye izinkampani bese uthola isinxephezelo kubo. Apple inqobile. Samsung ifake isikhalazo. Apple ilahlekile.
14. Ukuletha i-iPad kwimakethe yase-US, i-Apple yachitha ngaphezulu ($ 149 million) kunokuletha i-iPhone yasekuqaleni ($ 97 million).
15. Njengemikhiqizo yanoma yimuphi omunye inkampani, imikhiqizo ye-Apple ingaba nezinkinga zokwakha nezakhiwo.
Uma uqaphela ukuthi idivayisi yakho ivele ivele phansi noma ixhomeke, google it, ubone ukuthi abanye abasebenzisi banenkinga efanayo. Uma uthola noma yikuphi ukukhubazeka, ulethe lokhu ku-Apple isaziso.
Abathandi bokuzidla, nabasebenzisi abasebenzisa i-Apple abavamile, bakholelwa ukuthi imikhiqizo yenkampani yenziwa ukuze ngesikhathi sokukhululwa kwenguqulo yayo evuselelwe, esidala sidinga indawo.
Lokhu kubizwa ngokuthi "kuhlelwe isikhathi eside". Ngakho-ke, inkampani ikhiqiza umkhiqizo, futhi esikhundleni sokuyiqinisa, yenza ukuthi isebenze ... "isikhathi eside ngokwanele." Ngokusobala, i-firm ikwazi ukuqonda kwayo igama elithi "ngokwanele". Ngeshwa, i-Apple ayiyona yinkampani kuphela esebenza ngaleyo ndlela.
17. Lokhu akuyona imfihlo ka-Apple futhi hhayi ngisho nemfihlo yezobuchwepheshe.
Lokhu kungamanga amancane okumaketha kanye neqiniso eliyisisekelo lobuchwepheshe okufanele KUZIWE NGONKE: "Ifu" ingumakhompiyutha womunye umuntu. Lena iseva endaweni ethile nekhophi yedatha yakho ongayithola uma kwenzeka okuthile kudivayisi yakho. Yilokho konke. Uma ufisa, ungakha ikhophi yokulondoloza kwisiphakeli yangaphandle ngokwakho noma ukhokhele insizakalo.
18. Ezitolo ze-Apple, amalebula ezokuphepha awafakiwe kwimikhiqizo yokuvimbela ukweba.
Abaqaphi baqaphe abathengi abanjengezinhlanzi. Isitatimende esinesibindi nesiboniso sokuzethemba kwabasebenzi ...
19. Ngesinye isikhathi, i-iPhone yomfanekiso enezinhlamvu ezingu-8 ibonakala. Kungabizwa ngokuthi iJeywel.
20. Ngombono, kungenzeka ukushintshanisa idivaysi ye-Apple ewonakele mahhala uma wazi ukuthi ungayithola kanjani kahle le nkinga.
Ungazama lokhu: tshela ukuthi usanda kuphawula isici. Ungakhulumi isizathu sangempela sokufaka esikhundleni: isikrini sefoni siphukile, noma idivayisi idiliwe kaningi emanzini. Isebenza.
21. Abasebenzi be-Apple Store abanelungelo lokukutshela ngokuqondile "cha".
Banganqaba usizo, kodwa hhayi nje ngokuthi "cha." Ngakho-ke, ngezinye izikhathi ingxoxo ifika ekungeneni kokungacabangi. Konke kokuhlekisa nokudabukisayo ngesikhathi esifanayo.
22. Konke okungahlanganisiwe kuwaranti yonyaka akufakiwe ku-AppleCare.
Akudingekile ukuthenga lesi sivumelwano ngesikhathi sokuthenga idivayisi ngokwayo. Kungcono ukugcina imali bese uthola endaweni ethile ngosuku lwama-360.
23. Ithiphu: awudingi ukusheshisa ukuthenga i-iPhone entsha kakhulu.
Kuwo wonke amadivaysi esizukulwane sokuqala kunezinkinga nezinkinga zokusebenza, eziqhutshwa phambili ezinguqulweni ezilandelayo. Ngaphezu kwalokho, noma iyiphi i-electronics, njengomthetho, ishibhile, uma nje ulinde unyaka. Amathelevishini, amakhompiyutha, amakholi, konke, konke. Ake siqiniseke, ukuba khona kwe-iPhone entsha kuhlobo lokuziqhenya nokubonisa ukuthi ungakwazi ukuthenga umkhiqizo othize, kodwa i-iPhone yokuqala ne-iPod kwakuyizinguquko ngempela. Manje abantu abambalwa bayomangala ngegajethi. Indlela enengqondo futhi enenzuzo ngokwezimali nje nje ukulinda kancane.
24. Phakathi kuka-Apple ne-Google eSilicon Valley, i-"pact" iphetha, ukuze kungabikho abasebenzi.
Lokhu kudala ukukhohliswa kobudlelwane obubambisene nabangane, futhi kunciphise inkokhelo yabasebenzi abanjalo.